Liverpool Star Fernando Torres Vows To Halt Manchester United Dominance And Insists Premier League Is Better Than Spain

Fernando Torres is sure the English top flight is still the world's greatest league - and is determined to help Liverpool become its champions once again.

The Reds travel to West Ham in the Barclays Premier League on Saturday as their quest continues to bring home the trophy that has eluded them for almost 20 years.

The division has changed beyond recognition since the last time Liverpool were crowned champions in 1990, with the influx of superstar foreigners like Spanish striker Torres placing it in the eyes of many above any other leagues across the globe.

Such feeling has cooled somewhat after a summer which has seen the likes of Cristiano Ronaldo, Kaka and former Liverpool midfielder Xabi Alonso arrive in Spain to boost the Primera Division's box office appeal.

But for Torres, who spent 12 years playing in his homeland with Atletico Madrid, there is no doubt that England is the place to be.

"As a competition it is the best one," said Torres. "When you are talking about organisation, respect, and having all the stadiums full every weekend, it is really nice to see that.

"In Spain they have some of the better players in the world, but as a competition, it is not as big as the Premier League.

"I was playing in Spain, and I can tell you honestly, the Premier League is a much better competition."

Liverpool will be hoping for success both at home and abroad this year, but with the drought in league success ongoing and the prospect lurking of Manchester United overtaking the Reds' record all-time haul of 18 titles, Torres admits that the Premier League may have to take priority.

"We know that for the fans, for the club and for the majority of the players, the Premier League is a fantastic competition and we have had plenty of years not winning it, so maybe it is the priority," he said.

"We don't feel the pressure, but we know it would not be the best for Liverpool fans to see Manchester United with more English titles than us.

"But I think we are on our way, we are doing everything in our power to win trophies and we will see what happens at the end of the season."

The Spain striker said he was looking forward to giving the fans something to celebrate.

"I think the supporters cannot imagine what it would be like," Torres added. "I saw when Liverpool won the Champions League, all the people around the city, and I remember when Spain won the European Championship and millions of people were in the street. I think it will be something similar.

"Twenty years with no trophy in the Premier League is a long time, so it is very exciting for all of us."

Liverpool did not make the best start in their mission, suffering two defeats in their opening three league games.

But recent victories over Bolton and Burnley, along with a winning start this week in the Champions League against Debrecen, has given the side some momentum and Torres believes they are heading in the right direction.

"We are recovering the confidence now after winning three games in a row," he said.

"We have to keep on like this, but also improve, and keep working hard because there are difficult games coming.

"But we are on our way. There are some players injured and they will come back soon to help the team, but we don't have time to think in terms of the recovery of players and improving then - we have to win now.

"If we lose points in the coming weeks it will be very difficult to stay at the top come January and February."

Somebody likely to play a key role in the weeks to come is midfielder Lucas, who has been given a run of starts since Alonso's departure and who Torres believes is becoming an integral part of the first XI.

"He is an international from Brazil, and this is not easy," Torres said. "He is a fantastic player and he has to make a step forward now because Xabi has gone.

"He has the responsibility to become an important player for Liverpool and he has a real chance this season.

"He is playing in almost every game and we have real confidence in him.

"I am sure that he will get better in the future because he is still young. I hope he can be one of the best players for us this season."

Torres Happy At Anfield

Fernando Torres has insisted he is looking forward to staying at Liverpool for a long time to come.

The Spanish striker has enjoyed two successful seasons with the Reds but speculation regularly resurfaces linking him with a return to his homeland.

However, Torres maintains that he is enjoying life at Anfield and does not plan to leave in the near future.

"I have four more years on my contract and I am really happy," he told Sky Sports News.

"I don't think about going back to Spain. I don't know how I will feel in a couple or 10 years but I am really happy in England and I would like to play here for a long time."

Torres admits that he particularly likes playing alongside captain Steven Gerrard, who has found excellent form over recent weeks.

"Steven is a very important player for us in that position and makes a lot of goals," explained the 25-year-old.

Torres has shown only glimpses of his sparkling talent so far this term and there have been a couple of incidents when he has made it clear that he has disagreed with refereeing decisions.

He accepts that he has been too easily distracted at times but he is looking to remedy the problem immediately.

"These have been mistakes and I need to stay focused and forget about the referee because he is just doing his job," Torres commented.

Tom Hicks Hopes £100m Middle East Investment Drive Will Help Fund Liverpool's New Stadium

Merrill Lynch has been instructed by Tom Hicks, co-owner of English soccer club Liverpool, to find a minority investor prepared to pay UK£100 million for a 25 per cent share of the Premier League team.

'It is understood the firm is now targeting businesses or wealthy individuals in the Middle East who would be prepared to buy a minority stake, allowing the Americans Hicks and (co-owner George) Gillett to retain majority control,' reports The Guardian newspaper.

'The co-owners value the club at £500m, despite postponing the proposed new stadium indefinitely in the current economic climate, but a minority shareholding would come at a discount.'

Gillett claimed last weekend: "The club is in outstanding shape. Economically, it's never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league."

Chelsea, Arsenal And Liverpool Told Di Maria Will Cost £45m As Argentina Star Clinches Benfica Mega-Deal

Benfica have handed Argentina star Angel di Maria a gold-plated contract in a bid to see off interest from Liverpool, Chelsea and Arsenal.

The winger is about to sign a one-year extension on his contract that will see his buy-out clause raised from £27million to a prohibitive £45m.

Di Maria has been tracked by many of the best clubs in Europe, including Real Madrid, Inter Milan and the Barclays Premier League trio, which he admits is flattering.

Nonetheless, he is poised to clinch a deal to 2013 that will see his wages rise by more than 50 per cent from £90,000 a week to a staggering £140,000.

'I live in the present and not the future,' said the 21-year-old. 'My deal is with Benfica although I am pleased by the news of interest from foreign clubs in me.

'This season is decisive for me and I still want to help Argentina fight for the 2010 World Cup.'

Benfica have previously insisted they would not sell the former Rosario Central player for anything less than his release clause and he could come under the spotlight again if he and Argentina get to South Africa 2012.

The tricky winger starred in his country's march to gold at the Beijing Olympics, scoring the only goal in the final against Nigeria and also hitting the net in the 2-1 quarter-final victory over Holland.

Benfica are now set to turn their attention to improving Brazil defender Luisao's contract. The 28-year-old has been attracting Manchester City.

Madrid's Champions League Final A Big Prize For Liverpool FC Goalkeeper Pepe Reina

Pepe Reina was as surprised as anyone at Anfield when he saw the weekend headlines.

The Reds goalkeeper stood accused of writing off Liverpool’s hopes of Premier League glory.

After an interview given in his native tongue prior to the resounding win over Burnley, the Spaniard was quoted as saying the title “is not a realistic objective” this season.

However, it appears that something was clearly lost in translation.

Rather than being down in the dumps, Reina is bullish about what this Liverpool side is capable of achieving over the next eight months.

But the 27-year-old insists it would be foolish to burden his team-mates with any bold predictions.

“What I meant was that it’s unrealistic to be talking about winning trophies in September,” he said.

“I’m certainly not pessimistic. It’s just too soon to speak about anything like that and I prefer to wait.

“It’s impossible to win or lose anything at this time. You can only win things in May.

“What I wanted to say is that we have to go little by little, step by step and think game after game. Let’s not put ourselves under stupid pressure.”

After a difficult opening to the season, which saw defeats at the hands of Spurs and Aston Villa, Reina believes the Reds are finally finding their feet.

Back to back wins over Bolton and Burnley have boosted confidence ahead of tonight’s opening Champions League group clash with Debrecen at Anfield.

“It was a really good performance on Saturday and it was important to win in front of our fans after losing to Villa at home,” Reina said.

“A clean sheet and three points was very positive and now we have to keep working hard.

“With players coming back late in pre-season it was tough at the start of the season and it took time for us to get going.

“Now we have a run of matches without any interruptions it will be easier to prepare for every game.”

Reina has played his part in some memorable European campaigns since he arrived at Anfield from Villarreal in the summer of 2005.

And this season he has added motivation with next May’s final being played in his home city of Madrid.

“The Champions League is a competition all players love playing in and I’m really looking forward to getting started,” he said.

“It’s crucial to win the first game, even more so when we’re playing at Anfield. We’ll go out very motivated because whenever we play in front of our own fans we give our all so that we can reward their support with a win.

“We always go a long way in the Champions League and our objective is to play in the final at the Santiago Bernabeu. It’ll be hard but we’ve already played in two finals in this decade, and we want to finish it by playing in another.”

Debrecen have reached the group stage for the first time in their history. The Hungarian champions are expected to be the whipping boys of Group E, which also includes Lyon and Fiorentina, but Reina is wary of writing them off.

He said: “Debrecen are opponents who merit as much respect as Real Madrid or Barcelona.

“The fact they are in the Champions League speaks for itself – it means they are a good team.

“We’ll know everything there is to know about Debrecen because Rafa Benitez and his staff make sure we have all the information on our opponents so that we know their strengths and weaknesses before every match.

“They will come to defend and we have to be ready for a tough game.

“We’ll go out very focused, our attitude will be very positive and we’ll play with a determination to get the three points.”

Lucas: Rafa's Patience Has Saved My Liverpool Career

Brazilian Lucas believes that only the patience and indulgence of manager Rafa Benitez has saved his Anfield career.

The midfielder, who has finally begun to justify the faith shown by the Liverpool coach, explained yesterday that he suffered some dark times that could have shattered his confidence and forced him out of the club.

But even in his bleakest moments, Benitez supported him, and expressed the confidence that he had the talent to prove he can become one of the finest midfielders in world football.

Lucas has become an automatic choice at Anfield, and even the fans who used to boo him have begun to accept he could just be the man to replace the departed Xabi Alonso.

Yet as he lines up tonight against Hungarian side Debrecen in the opening round of Champions’ League side, Lucas explained that it wasn’t always that way.

“The manager has given me incredible support and confidence. If it wasn’t for him, I wouldn’t be here at Liverpool any more,” the Brazil international conceded.

“There were times when the fans turned against me, and that made moments where I doubted myself. But he said he believed in me and my ability, he told me to keep going and get through it, and I took confidence from that.

“In the end, it made me a stronger person. I am mentally and physically stronger now after what has happened. I remember I played against Fulham last season and was booed, probably because I replaced Xabi for that game and the team didn’t play well.

“I was sent off against Everton too, and they were difficult times. But now I try to understand the fans, and I understand that you can sometimes play badly in football as well as play well.

“I scored an own goal at the start of the season against Aston Villa, but because I have confidence and the mental strength from the experience I have had, I knew that these things happen, you have to accept them and deal with them and keep working.”

Benitez has never had any doubts in the midfielder, and he believes that as an all-round package he has the potential to offer as much as anyone in the Premier League, and the talent to replace even a player as popular as Alonso.

Lucas was voted Brazil’s player of the season when he was just 19, and was made captain of his home town club, before starring for his country in World under-19 Championships and the Olympics.

Liverpool stole in to sign him just 24 hours before a Manchester United delegation was due to arrive in Brazil to confirm his signature, and the Anfield boss believes that he will eventually show just why he was regarded as the greatest young talent in that supremely talented footballing nation.

“What he has is an all round ability. He can shoot, head, pass, run, create and score. He is not a 10 out of 10 in any of those, but he is close to 10 in all, and when he puts them all together he has the capacity to be a very fine player,” Benitez said.

“I have never had any doubts about him. He was the best player in his entire country at 19, and it was just a question of him adapting to the pace and physical strength of the Premier League.”

Lucas has done that by putting on 4 kilos over the past two years, and now he is ready to take a step forward. “I have worked to put on the weight, and I feel I am getting better and better. I am happy and I want to be an important player in Liverpool’s history.”

Lucas Leiva Wants To Emulate Steven Gerrard At Liverpool

Liverpool's much-maligned midfielder Lucas Leiva believes that his good form so far this season shows how much he has improved during his time at Anfield, and he is hopeful that now he has a positive future ahead of him on Merseyside.

The Brazilian also feels that playing alongside some of the game's biggest stars means that he cannot fail to better himself in Rafa Benitez's side.

"I'm in my third season now and I'm playing more games," Lucas is reported by The Sun as saying.

"When you have players like Steven [Gerrard] and Javier Mascherano around, you can always learn and they can also help you."

And Lucas drew a direct comparison between himself and Gerrard, implying that the England star did not arrive in the Liverpool first team as a fully-formed superstar.

He said: "Steven, 10 years ago, started like me. But when you are focused and you work hard you can get a chance."

Fernando Torres: Liverpool FC Captain Steven Gerrard Is World's Best Player

Fernando Torres hailed Steven Gerrard the ‘greatest player in the world’ and insists: Liverpool would be lost without him.

Speaking ahead of the launch of his new book, Torres added he believes their inspirational skipper is ‘irreplaceable’ and has vowed to help land him a long overdue first ever Premiership winners medal - and the World Player of the Year Award.

Torres insists Gerrard is the heartbeat of the club and the key factor behind their European and domestic ambitions.

He said: “He is without doubt the greatest player I have ever played with. He has everything.

“At Liverpool, he is irreplaceable. Every big club has a standard bearer, a home-grown talent, someone with a lifelong commitment to the cause. “People come and go but he’s always there. It’s him and ten others. He’s everything to the side. That’s Steven Gerrard at Liverpool. I can’t even begin to imagine the place without him."

Standard Chartered Deal Offers Liverpool Prospect Of Stadium Move

Christian Purslow, the managing director of Liverpool, has vowed to invest the proceeds from the club’s record-equalling £80 million sponsorship deal with Standard Chartered, the London-based international bank, in team rebuilding and ruled out the prospect of income from the agreement being used to reduce debt.

As revealed in The Times on Saturday, Standard Chartered will replace Carlsberg as Liverpool’s main sponsor from July 2010, having tied up a deal worth £20 million per season, a figure that matches the most lucrative secured in football, Manchester United’s agreement with Aon, the insurers, which begins next season.

With the level of Liverpool’s debt estimated at £350 million, a figure disputed by Purslow, there had been fears that a significant portion of the revenue from Standard Chartered would be used to reduce the deficit built up by Tom Hicks and George Gillett Jr., the co-owners, after their purchase of the club in 2007. But Purslow said that this will not be the case.

“The fans will be pleased and relieved to know that Liverpool’s revenues, profits and income is the club’s,” Purslow said. “It stays in the club, it doesn’t go out of the club, its job is to support our football team and so I can assure you, as we drive forward our turnover, we will invest a sensible element in our wage bill and a sensible level of our profits in our transfers.”

Purslow added that heightened commercial activity must be the bringer of success on the pitch. “I hate words like ‘brand,’ ” he said. “I want us to be the best football team in the world and there is a pretty clear link between being the best team and having the best performance off the field.

“But I stress doing so in a way where we pick our spots and our partners carefully, and we never lose sight of why we are doing it and who we are doing it with. We are doing it for our football club and in a way that is consistent with our history and our soul.”

The lack of a new stadium has long been cited as a cause of Liverpool’s inability to maximise their commercial potential and having promised to have “a spade in the ground within 60 days” of their takeover, Hicks and Gillett have backtracked, arguing that the credit crunch has made plans to build a 60,000-capacity stadium in Stanley Park unfeasible. Purslow, though, remains confident that the dream will become a reality once lending for such projects becomes more affordable.

Tom Hicks Signals Era Of Stability At Anfield

Tom Hicks, the Liverpool co-owner, has joined the charm offensive after the signing of the most lucrative sponsorship deal in the club’s history by promising to cut debt levels at Anfield and claiming a new era of stability is under way.

The Texan businessman went as far as to compare Liverpool’s financial situation favourably with Manchester City, arguing that the business model at the City of Manchester City Stadium is “not sustainable”.

Hicks, who also revealed that Carlsberg will continue its association with Liverpool despite being ousted as the club’s main sponsor after the signing of an £80 million four-year agreement with Standard Chartered, the international bank, is the latest figure at Anfield to claim that Liverpool are in rude financial health, in the wake of similar statements by George Gillett Jr., his co-owner, and Christian Purslow, the managing director.

“You have to look at cashflow rather than accounting, and we intend to operate Liverpool where it has a very strong positive cashflow so we have the resources to be as competitive as possible on the pitch — that’s our commitment,” Hicks said. “Our debt levels are at a comfortable level and we are going to continue bringing it down. Our goal is to have less debt than any of the top clubs.

“We are seeing for the first time the real power of the brand and the power of a well-managed club. I feel very good about the entire club. The total sponsorship contracts should probably bring in £25-26 million of incremental revenue a year. It’s a huge development for the club.

“We have an existing contract with Carlsberg until the end of the season. Between now and the end of the season we will finalise new arrangements where we will retain the Carlsberg special sponsorship packages. They will be one of our key sponsors, just not on our shirts.”

Rafael Benítez, the Liverpool manager, hopes to add to his squad when the transfer window reopens in January, something of which Hicks is aware. “Knowing Benítez I suspect he’s got his eye on part of it,” Hicks said. “As we build our revenues, it gives us the ability to be more competitive on the pitch. Everything is very stable. I think the management situation at the club has dramatically improved. There is a real sense of optimism.”

While Liverpool, who met Debrecen at Anfield last night in the Champions League, spent modestly during the summer transfer window, City’s outlay was in excess of £120 million, a figure that Hicks says flies in the face of economic reality. “It’s not sustainable at City, they won’t continue to invest like that as it doesn’t make good economic sense,” he said. “Hopefully they will make the improvements they need to make and then run it more like a business. The smart clubs operate for the long term.”

Torres Exclusive: Day I Realised I'd Never Walk Alone

His head may have been in Madrid but his heart was already in Liverpool.

Even though Fernando Torres didn’t actually realise it, his fate was already sealed.

A flick of the arm, a fleeting connection with a defender jostling for the ball and the ripped skipper’s armband revealed his destiny. The words were clear: ‘We’ll Never Walk Alone’

It wasn’t a ‘come and get me plea’ to Rafa Benitez. Far from it. Instead, the words were meant to signify the bond that existed between Torres and his friends. It was their motto. A play on the words used in famous song adopted by Liverpool Football Club as their anthem.

His friends had the words tattooed on their forearm. Torres, aware of the controversy it would cause opted out so they gave him an armband with the words inscribed on the inside. Their secret – until a clash with a Real Sociedad defender on April 23, 2007 revealed them to the world.

“Destiny seemed to have decided that if I ever left Atletico Madrid it would be for Liverpool,” he said.

“It happened in San Sebastian, in northern Spain, when I was playing for Atletico Madrid against Real Sociedad. I was battling with a defender, and the captain’s armband I was wearing came loose and fell open.

“As it hung from my arm, you could see the message written on the inside, in English. We’ll Never Walk Alone. It wasn’t what I had intended but right there and then I became identified with Liverpool. I hadn’t planned for it, and a future at Anfield hadn’t even crossed my mind but that moment of chance. That accident came to symbolise the next big step in my career: my captaincy at Atletico gave way to the words that define Liverpool.

“All my best friends have the words tattooed on their arms. We were eating together once and they suggested that I do the same. I told them I couldn’t. ‘You’ll Never Walk Alone’ is a phrase so intimately linked to one of Europe’s biggest clubs, so clearly associated with Liverpool, that I didn’t think it was a good idea.

“I was an Atletico player and a rojiblanco through and through. They decided to give me a new captain’s armband for my birthday with the phrase on the inside so that, even if I wouldn’t get it tattooed on my arm, we would never walk alone.

“I gave the armband to the Atletico kit man, who kept it with the team’s shirts. When it slipped down that day against Sociedad, an eagle-eyed photographer snapped the picture and I was immediately linked to Liverpool.

“Maybe that day I took my first steps towards Anfield, or maybe it was because I already shared things with Liverpool. I identify with the values that define the club: hard work, struggle, humility, sacrifice, effort, tenacity, commitment, togetherness, unity, faith, the permanent desire to improve, to overcome all obstacles...Once a week Liverpool fans feel like the most important people on earth and make the players feel like it to. They give everything and they ask for nothing in return.

“Liverpool FC is a club that despite being used to winning never succumbs to the temptation to start cruising. If you play well the fans enjoy it, and if you play badly they help you get over it. The Liverpool family helped me off the pitch too. It’s as if you live in a neighbourhood where everyone knows you and everyone joins forces for the same cause: the team. Good people, honourable people, who have always got back on their feet however many times destiny has knocked them down. The harder things have been, the more united they have become.”

Torres was tracked by virtually every club in Europe. He wanted to play out his career at Atletico Madrid but eventually realised he must move to achieve his footballing dreams. When Liverpool came calling it provided him with a date with destiny.

He added: “Having turned down various proposals, Rafa Benitez’s call made me reflect and start to have doubts for the first time. I decided it was the right moment to leave and I asked Miguel-Angel Gil Marin, Atletico’s owner, to listen to Liverpool’s offer.

“I didn’t know that Liverpool was the most successful club in England. Since Rafa went to Anfield and took Spanish players with him I had got to know Liverpool better but I didn’t realise that. I thought they were some way behind the teams that I assumed dominated English football: Manchester United and Arsenal. I was surprised when I found out just how incredible their history was and how many titles they had won.

“Istanbul revealed Liverpool’s true spirit. The Spanish television channel Canal Plus broadcast a report about the history of the club after they had won their fifth European Cup in Turkey – about the tragedies at Heysel and Hillsborough, the connection between players and fans, the struggle against adversity.

“The commitment to overcome difficulties and stand tall, the ability to face up to every situation and beat it, it is reserved for true giants. Liverpool FC is a special and complete club, one that plays and fights, that gives everything for the people that follow it.

“I had heard the names that are most associated with Liverpool: Dalglish, Rush, Souness, Keegan, Owen, Fowler, McManaman, Hamann... As someone who has always followed those players who come through the ranks at their clubs, I was especially interested in a young lad from the youth team called Steven Gerrard.

“In the 1980s Liverpool were practically invincible. I was told that the European ban they suffered after Heysel made them stronger domestically, even though they had an important handicap with less of a presence on the international club stage. Rafa Benitez, who has changed things at the club and revived some of the old Liverpool philosophy, giving the club a global presence again."

Rafa Benitez: Premier League Is Liverpool's Priority

Liverpool boss Rafa Benitez believes his side now has the experience to justify their billing amongst the Champions’ League favourites.

But the Spanish coach knows that even the Reds are expected to again punch above their weight in the premier European competition, it is the league that his own club’s supporters will judge him by.

Liverpool entertains Hungarian side Debrecen in the first match of the group stage this week, with the whole of Europe expecting them to overcome that initial hurdle with ease.

Benitez now expects the same from his side, but he admitted that while the focus naturally turns to the Champions’ League, it is the Premier League which will determine whether the fans judge him a success.

“It is important to approach every game and every competition trying to win, but at a club like Liverpool the priority for the fans is the Premier League, then Champions’ League, then FA Cup then Carling Cup,” he explained.

“That is the order for the supporters, but of course they expect us to perform in the Champions’ League, because of our success in this competition in the past.

“In a top side like Liverpool you need to be able to handle the pressure of that expectation. People expect us to beat Debrecen even though they are a very good side.

“We know that, and we have confidence we can deal with it now. We know we need to get off to a good start, we know that the first thing is to win this game and be in a better position on Thursday.”

Standard Chartered Deal Lets Liverpool Put Their Shirt On World Domination

The £80m raised by Liverpool's biggest commercial deal will be reinvested in the club, according to the new managing director, Christian Purslow. In his first interview since succeeding Rick Parry, Purslow said the four-year shirt sponsorship deal with Standard Chartered Bank would be the first step towards transforming Liverpool into "the biggest football team in the world".

Asked whether Standard Chartered's £20m a year would stay on Merseyside or go to Dallas and Montreal to fund the club's owners, Tom Hicks and George Gillett, Purslow said: "The fans will be relieved to know that Liverpool's revenues, profits and income belong to the club. I can assure you that as we drive forward our turnover, we will invest a sensible amount of that in our wage bill and our transfers. None of that money will go anywhere other than into the development of the club."

Purslow, who was brought in by Hicks after Parry was forced from office in the summer, knows there is much still to do. He made one pointed remark towards the club's old regime, whose shirt deal with Carlsberg was, at 17 years, the longest running in the Premier League but which, at £7.2m a year, was not the most lucrative.

"We have to strive to have the most successful commercial agreements in the market place," Purslow said. "We should not be satisfied with having OK agreements, agreements that run a long time but are not as economically advantageous as they could be. That is why we set ourselves a goal in terms of this key aspect – shirt sponsorship.

"I hate words like 'brand'. I don't want Liverpool to be the biggest brand in the world, I want to make it the best team in the world. But there has been a pretty clear link to being the best team and having the best performance off the field. That has not been our position, historically, but there is no reason why we cannot be the biggest, the best run and the most commercially successful football club in the world. But I stress we will pick our partners carefully and do deals consistent with our history and our soul."

The contract with Standard Chartered equals Manchester United's four-year £80m tie-in with Aon, who will replace AIG in 2010, as the game's most lucrative shirt deal. The £100m Arsenal received from Emirates in 2004 for a 15-year deal suddenly does not seem such good value.

In June, however, Liverpool announced a record turnover, of £159m, which was still £97m behind Manchester United. Arsenal and Chelsea have also broken the £200m mark. Anfield has 32 private boxes – Old Trafford can seat 9,000 corporate clients. That imbalance will not change without a new stadium, but Liverpool's Stanley Park project has been mothballed by the credit crunch and, according to Hicks, it will not begin again until financial markets improve. Even if the new stadium is finished in time for the 2018 World Cup, it will be six years late on original plans.

Purslow is optimistic that Liverpool can compete while playing at Anfield.

"Our year-end results have just been completed and profits [£44m before tax] were up substantially and substantially ahead of budgeted profits, so even without a new stadium Liverpool is growing and growing fast. But there is no doubt about it, when we have a new stadium it will be the single biggest quantum leap forward in revenue that I can see ahead of me. When we can secure sensible and affordable funding that doesn't burden the club unnecessarily, then we'll do the stadium."

Mascherano Back For Reds

Liverpool midfielder Javier Mascherano has been declared fit for Wednesday's Champions League clash with Debrecen.

Mascherano missed Saturday's 4-0 win over Burnley after picking up a pelvic injury while on international duty with Argentina, and he did not return from South America until Sunday following tests on the problem.

The combative midfielder has returned to training and he is expected to go straight back into the side for the clash with the Hungarian champions at Anfield.

Reds boss Rafa Benitez has confirmed he has a fully-fit squad to choose from apart from Nabil El Zhar and Alberto Aquilani.

"At this moment we have Nabil El Zhar and Alberto Aquilani injured and the rest of the squad is fit," said Benitez.

Liverpool are heavy favourites to get their campaign off to a winning start against Debrecen, but Benitez is refusing to take anything for granted against the Hungarians.

Asked about the threat posed by Debrecen, Benitez said: "It's difficult to say but they have won eight games in a row, they're doing well, have some confidence and play good counter attack. They have some pace and players with ability.

"Everyone is saying we are at Anfield, we are favourites and have to win, but you never know in these games.

"I read some interviews with their players and they are really, really excited about coming here and want to play well.

"So, we are favourites but we have to prove this on the pitch."

Lucas Feeling The Love At Anfield

Brazilian midfielder Lucas believes he is winning over the Liverpool fans after being given a tough time by sections of the Anfield crowd last season.

The 22-year-old's form dipped during the Reds' prolonged spell of poor home form which eventually cost them the title.

Lucas has burst back onto the scene this season however as a stronger and more determined player who has even handled the tough job of stepping into Xabi Alonso's shoes.

He has been ever-present this term and is expected to anchor midfield again on Wednesday night when Liverpool open their Champions League group phase campaign with a home clash with Hungarian champions Debrecen.

Lucas said: "Nobody likes to be criticised, but such things happen in football. In many ways it has been a good experience for me because I am strong physically and mentally now.

"I can play with more relaxation and patience. I can be calmer because I know the fans are supporting me more.

"If (manager) Rafa (Benitez) had wanted me to leave, he would have said so. But he always said he had confidence in my football and I was improving.

"I am now a better player than when I arrived. I did some physical work in the summer to put on some kilos to help me play in the Premier League, and that has helped me a lot."

He added: "I am trying to improve all the time, I am feeling more confident and I will be able to maintain this level."

Lucas has played his part in keeping the Liverpool midfield ticking over in the absence of Alonso, who completed a big-money move to Real Madrid over the summer, but the Brazilian who moved to Merseyside from Gremio in July 2007 insists he offers something different from the Spain midfielder tactically.

UEFA Approve Plans To Ban English Clubs From Champions League If They Don't Control Spending

UEFA have approved plans to bar high-rolling Barclays Premier League clubs from the Champions League if they spend beyond their means.

Michel Platini has got his way on 'financial fair play' rules that in principle will ban clubs from spending more than they make from their revenues.

The aim is to end the trend of rich owners buying into the game and transforming the fortunes of a club, as has been the case at Chelsea under Roman Abramovich Manchester City under Abu Dhabi billionaire Sheik Mansour.

Manchester United, Liverpool, Chelsea and Arsenal kick off the group stages of the Champions League this week knowing they will be under more scrutiny from 2012-13, thanks to the decision by the UEFA executive committee.

Platini, president of European football's governing body, has been accused of particularly trying to break England's dominance in Continental competitions.

The new rules would also be applied to the Europa League and across clubs from all associations.

"We don't want to kill or hurt the clubs, on the contrary we want to help them in the market," said Platini.

"The teams who play in our tournaments have unanimously agreed to our principles.

"The owners are asking for rules because they can't implement them themselves, many of them have had it with shoveling money into clubs and the more money you put into clubs, the harder it is to sell at a profit."

UEFA believe current levels of spending cannot be sustained, but their new rules will only be applied to their competitions rather than domestic championships.

The Premier League have agreed new financial reporting methods that will help to monitor when clubs might be hitting trouble.

There will even be powers for the League to veto transfers if the board does not feel they are viable.

But linking expenditure to income, as with the UEFA plan, has been rejected.

UEFA have appointed former Belgian Prime Minister Jean-Luc Dehaene to lead its campaign to control excessive spending by Europe's top football clubs.

Dehaene, who led Belgium's government from 1992-99, will be the chairman of UEFA's Club Financial Control Panel.

The panel will monitor the accounts of clubs which play in the Champions League and Europa League. It will include about nine experts who are independent from clubs or leagues.

Lucas - I'm No Alonso

Liverpool midfielder Lucas does not think he should be compared to former Anfield ace Xabi Alonso.

The 22-year-old was recruited by Rafa Benitez from Brazilian side Gremio in 2007 but was not employed as a regular starter in his first two seasons with the club.

However, after Alonso left for Real Madrid over the summer, Lucas has been given the responsibility of filling the hole in central midfield left by the Spaniard.

Despite being viewed as a direct replacement for Alonso, he has stated that his game is very different from his predecessor's.

"I knew when Xabi left that people would compare (us) but anyone who knows football knows I am not the same player as Xabi," Lucas said.

Lucas believes he has a more attacking mentality than the influential Alonso, who would often anchor the midfield and use an array of passes to create attacks.

He added: "I try to play more forward and Xabi is a good passer.

"Of course, we miss him (Alonso) but now he is at Real Madrid and we hope he will do well there. We have to now think about our squad."

Ian Rush: Liverpool FC's Ryan Babel Can Learn From Yossi Benayoun

Rafa Benitez asked his players to do their talking on the pitch and Yossi Benayoun responded brilliantly at Anfield on Saturday.

The Israeli was excellent against Burnley and fully deserved his hat-trick.

Ryan Babel could learn a lot from Benayoun.

Rather than moan about not being in the side every week, Benayoun knuckled down and was determined to take his chance.

Benayoun is not an automatic pick at Liverpool but he has given his manager a major selection dilemma for tomorrow night.

In contrast others have made Benitez’s job easy because when they have played they haven’t done enough to earn a regular spot.

As far as I’m concerned Benayoun is an excellent squad player.

He is one of those players who can come off the bench and win you a game.

He’s similar to Vladimir Smicer and I think there are certain teams he’s perfect to play against.

Burnley were ideal opponents for Benayoun and they just couldn’t handle him.

It looked to me as if Burnley had said ‘if we stop Torres and Gerrard we won’t lose the game’.

Torres was really well marshalled and they seemed to be doubling up on him at every opportunity.

Even when he got away from his marker he had someone else closing him down and it was a tough afternoon for Torres.

But he deserves great credit because he put in a lot of hard graft for the team and it was a very unselfish performance.

People might not appreciate just how much space he created for Benayoun.

You need to have a football brain and the Israeli is a very intelligent footballer – some of his movement was excellent.

With Burnley preoccupied with keeping Torres quiet, both Benayoun and Kuyt were able to make the most of the space with some great runs.

I thought it was a very good performance and it was pleasing to win 4-0 without either Torres or Gerrard being on the scoresheet.

It says to teams that even if you stop Gerrard and Torres we’ve still got the ability to hurt you.

Academy Football: David Amoo And Tony Silva On Target As U18s Hit Back

Goals from David Amoo and Tony Silva saw Liverpool under-18s bounce back from successive defeats to beat Barnsley 2-0 at the Kirkby Academy.

Rodolfo Borrell’s side had been beaten by Leicester City and Nottingham Forest, but they secured their second victory of the FA Premier Academy League campaign as Amoo, buoyed by his inclusion in Liverpool’s Champions League squad put them on the road to three points.

Following last week’s defeat, Liverpool started slowly, but goalkeeper Chris Oldfield cleared one cross from underneath the bar and Andre Wisdom was in good form at the back as Barnsley were stronger in the early days.

Christopher Buchtmann almost got on the end of Amoo’s cross on 10 minutes, but five minutes later the same combination helped Liverpool take the lead.

The London-born Amoo finished off Buchtmann’s excellent cross.

The former Millwall youngster was in fine form and from his cross Michael Ngoo fired over.

Liverpool suffered a big blow Alex Cooper was stretchered off on 25 minutes. Borrell’s side was rocked a bit by the injury and took time to get back into their rhythm.

But Krisztian Adorjan fired over and Ngoo shot wide as Liverpool ended their first half with a flurry of chances. Adorjan also saw a header from Amoo’s cross tipped superbly onto the bar by Barnsley keeper Jevan Hodgson.

Ngoo was also denied by Hodgson and fired wide from Buchtmann’s pass.

Despite a host of chances it wasn’t until the 71st minute that Liverpool sealed the points when substitute Silva finished off after being set up by the impressive German midfiedler Buchtmann.

Amoo also went close to scoring again and in the end Liverpool were well worth their victory.

Home-grown Rule Introduced

The Premier League have introduced a home-grown player rule which will come into effect from next season, alongside a limit on squad sizes.

From the 2010/11 campaign, the 20 Premier League clubs have voted to introduce measures which will see all teams required to have eight home-grown players out of a squad of 25.

Chief executive Richard Scudamore confirmed the changes, with clubs only able to make alterations to their squads during the two transfer windows.

"As of next season clubs will be required to have a squad named of up to 25 players, of which no more than 17 can be over the age of 21 and not home grown," Scudamore said.

"The definition of home grown is trained for three years under the age of 21 by somebody in the English and Welsh professional system.

"Clubs will have to declare their 25 at the end of August when the window shuts and then again at the end of January."

Players who are aged under 21 are eligible over and above the limit of 25 players per squad.

Scudamore does not believe the move will encourage clubs to hoard young foreign players and claims the England team will ultimately reap the reward.

"It's not in the club's interests to stockpile players. It will make buying home-grown talent more attractive," he said.

"We're not going down the route of a nationality test but what this will mean is that you just can't buy a team from abroad.

"We think it will give clubs an extra incentive to invest in youth. We think that one of the benefits will be that it will help the England team."

All 20 Premier League members also agreed to adhere to a set of financial reporting rules designed to protect the viability and sustainability of the clubs.

"They will all have to annually submit accounts and future financial information," said Scudamore.

"At all times the board of the Premier League will be applying a test which basically says this: can the club fulfill its fixtures, pay off its creditors when they are due and also to meet obligations to the Premier League's contracts and partners?

"If the board believes a club is at risk of not meeting those obligations, it has to then step in and agree a budget for the running of that club. Any transfers can be embargoed.

"It's absolutely crucial that these clubs are run as ongoing viable concerns. These financial rules apply immediately.

"This is tied in, and we passed the rule during the summer, to a 'fit and proper person test'. At our club meeting last week, the clubs absolutely endorsed our position of not linking expenditure to income."

Sports Minister Welcomes New Rules

Sports minister Gerry Sutcliffe has welcomed the Premier League's new rules on home-grown players and club finances as being good for the long-term health of football.

The 20 clubs have agreed to name 25-man squads with at least eight players 'home-grown' - trained for three years under the age of 21 in England or Wales.

Top-flight clubs will also have to pass an annual financial test to prove they can repay their debts.

Sutcliffe said: "I welcome the Premier League's introduction of a home-grown player quota for squads and its implementation of strengthened financial reporting rules.

"These moves will encourage clubs to develop and bring through young talent and help ensure clubs are financially stable."

Clubs that do not pass the test may find themselves blocked by the Premier League from making new signings and have to agree a new budget.

Sutcliffe added: "I am pleased the Premier League intend to impose tough sanctions on clubs that take big financial risks that could threaten their future.

"Clubs must be sustainable for the long-term health of the game in this country."

Government ministers would like the Premier League to go even further but view Monday's announcement as a big step in the right direction.

The Premier League however have opposed UEFA president Michel Platini's plan that clubs should only be allowed to spend what they earn.

League chief executive Richard Scudamore said: "At our club meeting last week, the clubs absolutely endorsed our position of not linking expenditure to income."

Benitez: "Too Soon" For Premier League Quota System

Rafael Benitez has expressed concern at the speed in which the Premier League have introduced a quota system for home-grown players.

The Liverpool manager will take charge of his 300th match since joining the Reds as another Champions League campaign starts tomorrow with a Group E clash against Hungarian champions Debrecen at Anfield.

He has had to contend with quotas in European football for several years, but now he fears for the overall quality of the English game.

The new regulations mean there will have to be eight home-grown players in every 25-man league squad from next season. The 20 Premier League clubs met last Thursday to agree the introduction of the rule.

Benitez said: "Maybe it has been brought in too soon. In the Champions League we had two or three years to increase the numbers of ome-grown players. The problem in England is that there is a big gap between the academies and the first team, the reserve league is not filling this gap.

"It may now be difficult to maintain quality, but we will continue to do our best. The number of players is not the point, the quality is the point. But if they have decided this maybe they have been thinking about this rule for a long time.''

Benitez added: "Similar rules have been introduced in the Champions League, first four, then six now eight home-grown players in each squad. We were all given three years to make these changes slowly. Now it will be different, and quicker. It all depends on the players. Not the amount, more the quality.

"If a top side has to find eight players from the academy straight away, it may well be difficult. Academies do not produce too many in England, (home-grown) players tend to play in the lower divisions because they may not be good enough for the very top.
"Clubs have to bring in the best young players from around the world at a young age to produce the quality (in the academies), and we have been expecting some sort of rule change like this. People talk too much about the age of players and where they are from. They forget about quality, the Premier League is the best league in the world because of the quality, not because of where the players come from.

"When they decided to put this rule in place, maybe they have been thinking about it for years. Sooner rather than later, with the Champions League rules changing, we expected something similar here. Players like Michael Owen, Wayne Rooney and Steven Gerrard - when they were 17 - were playing in the first teams, but not too many because the level is too high.

"Most players need time. But between 18 and 21 years of age, the reserve league is not good enough for them. In two or three years' time we will see what the quality of the league is like then.''

Liverpool have one of the highest numbers of foreign players in the country, and can only just manage to meet the current Champions League criteria of eight home-grown players in a 28-man squad.

The likes of Stephen Darby, Jay Spearing, David Martin, Martin Kelly, David Amoo and Nathan Eccleston are academy players in the Champions League squad, but none are close to Premier League level yet.

Benitez will put those concerns behind him for the visit of Debrecen, on their Champions League debut.

Liverpool FC Wait For Javier Mascherano Injury Update

Javier Mascherano is a major fitness doubt for Liverpool’s Champions League clash with Debrecen on Wednesday.

The Argentinean international failed to report back on time from international duty last week and missed Saturday’s demolition of Premier League new boys Burnley.

Mascherano picked up a pelvic injury in midweek and was advised not to fly by doctors in Argentina.

It was initially believed he had just returned late, but Benitez admitted: “He has still not returned. He picked up an injury and it was decided that he needed to have tests.

“Our doctor was in contact with the Argentina medical team and it was decided it was best that he stay there for the tests, and he will be back in England next week before the Champions League game.

“The problem was a minor one, but we needed to have the checks made straight away.”

Standard Chartered Joy At Liverpool FC Deal

Standard Chartered Bank, which employs 70,000 people worldwide and whose emblem will replace Carlsberg’s on Liverpool’s famous red shirts from next season, today hailed their new £80m, four-year shirt sponsorship deal.

While registered in London, SCB conducts most of its business in Asia and other parts of the world and its chairman John Peace said today as the deal was announced: “I am absolutely delighted.

“I am delighted for Liverpool Football Club and its fans, and particularly delighted for Standard Chartered and its stakeholders.

“It will be a great four years and we're looking forward to seeing some exciting football and working closely together with the team.

"Liverpool has a great heritage and has had some fabulous football teams over the years with great managers. With the heritage of Standard Chartered Bank we have a lot in common. We are both going places and that is important going forward.

“I think Liverpool will have a fabulous season and a lot of success in the coming years. Our bank is in a very similar position. I am delighted we are able to enter into this agreement today.

“Standard Chartered today operates in a global market, in a global economy. Liverpool recognised, very wisely in my opinion, that the market for football is global.

“Together we will find some new and very enthusiastic fans for the team.

“I can't wait until the day I see the Liverpool players wearing the logo of our company on their shirts. I'm really looking forward to that day.

“I am hoping this season I can say congratulations on winning the Champions League. And if at the same time you can win the Premier League then it won't be a bad way to start our relationship in 2010.”

Rafa Benitez: I Work Well With Christian Purslow

Liverpool manager Rafa Benitez today stressed he is working well with new Anfield managing director Christian Purslow – following the well-documented tensions which existed with his predecessor Rick Parry.

Said Benitez: “We are working very hard together, very close.

“I would say we have a meeting not just every week but every day.

“We are on the phone and as soon as I try to do something or want to do something, he is there.

“So we are working very hard here and I think the relationship is good. I am really pleased.

Added Benitez: “I think he understands the club.

“He was telling me about some games and he remembers who scored the winning goals and things like this – so sometimes it’s a problem for me!

“He loves the club and he wants the best for the club.”

Kenny Dalglish added: “I know as a managing director you are judged on many things.

“Christian Purslow and the club’s commercial director Ian Ayre have to take a huge pat on the back for getting this record shirt sponsorship deal into the football club.

“It shows we have men determined to push the club forward in the right direction.

“And it illustrates the standing of Liverpool Football Club that a company the size of Standard Chartered Bank have come to put their name on our shirts. It's fantastic news.”

Kenny: Deal Will Help Rafa

Kenny Dalglish believes the club's new sponsorship deal will aid Rafa Benitez in his quest to bring silverware to Anfield.

Liverpool today announced the biggest commercial contract in its history, with Standard Chartered set to appear on our shirts for four years from 2010-11.

New club ambassador Dalglish claims the deal is another example of how the Reds are evolving on and off the pitch.

"Like every other Liverpool fan, I want the best assets of this club to be on the pitch - and this deal will help that," Dalglish told Liverpoolfc.tv.

"If it can help Rafa and increase his budget - well that's what everyone wants.

"Success on the pitch leads to success off it and vice versa. It all leads to the same thing - a lot of happy Liverpool supporters. This is a fantastic deal for everybody."

Dalglish met executives at Standard Chartered prior to today's announcement and believes our new partners fit perfectly with the traditions of the club.

"The size of this deal commercially is very important, but equally as important are the people involved," he said. "Standard Chartered are good, solid people. I've met them before and they're very good."

Dalglish thinks Liverpool's global support was a major attraction for our new sponsors.

"The importance of the support Liverpool have in the Far East is very important for them because they have their base there as well as the Middle East and Africa," he added.

"Our support out there was highlighted during our pre-season tour, and I think that time helped make up both minds that this would be a fantastic opportunity.

"This only endorses what a lot of people already knew - that this is one of the most important clubs in world football."

Liverpool Bring Dose Of Reality To The Table

At kick-off on Saturday afternoon, Liverpool and Burnley lined up as equals according to the Barclays Premier League table. Within a couple of hours, any ideas that such an unlikely equality could last had been ruthlessly dismissed.

Liverpool scored four times but, such was their dominance as the game wore on, could have underlined their superiority with several more goals. At the other end of the pitch, Pepe Reina was unemployed to such an extent that he had ample time to contemplate a pre-match interview given in his native tongue and translated into English in which he apparently questioned Liverpool’s ability to win the title. On the evidence of this game, any such notions appear misguided. The only problem is, Burnley provided anything but an acid test.

The victories that Owen Coyle’s side enjoyed over Manchester United and Everton counted for nothing at Anfield, apart from prompting many in the home crowd to question how such results had been possible, as Yossi Benayoun’s first Premier League hat-trick and a tap-in for Dirk Kuyt ensured that Liverpool would not become another notable notch on the Scottish manager’s bedpost.

If Coyle is to take any positives from such a one-sided affair, it will be that his team are a different proposition at Turf Moor, where both of their wins have been recorded. If safety is to be secured, it will be done in the manner of Stoke City last season, by making the most of home advantage.

Acutely aware of their vulnerability, survival remains Burnley’s goal and Tyrone Mears, the right back, recognised that it is against the Premier League’s lesser lights that their fate will be determined. “People might have thought we would have been sitting at the bottom of the table with no points,” Mears said. “But we have six and hopefully we’ll be picking more up, particularly from the teams around us. That will keep us up. I don’t think we should be judged on games against the likes of Liverpool.”

For altogether different reasons, Liverpool face a similar challenge, for it was a string of poor home results against teams from whom they should have taken maximum points that cost them the title last season.

The penny finally appears to be dropping, though, with Stoke and Burnley on the receiving end of four-goal hidings. “We know it is important to win these games, and it is important to be on top of these teams from the beginning, then if you get the first goal it becomes easier for the players with quality,” Rafael Benítez, the Liverpool manager, said.

For 27 minutes, Burnley were in the game and their resolution made life difficult for Liverpool, who, up to that point, had laboured in the face of qualities that ensured the visiting team were high on perspiration if a little lacking in inspiration.

Then Benayoun provided a wonderfully incisive finishing flourish and what had been a contest increasingly turned into a procession. Liverpool made the most of the resultant space afforded them and by the time this caricatured meeting of football’s have and have nots was reaching its closing stages, Steven Gerrard, Benayoun et al were playing give and goes on the edge of the Burnley penalty area with minimal fear of interruption.

“The first goal killed us and we lost our shape,” Mears said. “We passed the ball quite well but if you give Liverpool chances, they take them.”

He could have added that a goal was all that it took for the gulf in class between the hosts and visiting team to be exposed, but it had already been demonstrated where it matters most, on the pitch.

Itandje Aware Of Interest

Charles Itandje admits he could be tempted into securing a permanent move away from Liverpool.

The Reds keeper is currently taking in a season-long loan spell at Greek outfit Kavala, having been deemed surplus to requirements at Anfield.

His career on Merseyside appears to have come to an end, with Rafa Benitez now well-stocked in the keeping department.

That suggests the former Lens shot-stopper could be offloaded were a suitable approach to be lodged.

Greek giants Panathinaikos are reported to be keen on the 26-year-old, and Itandje has revealed that he is aware of mounting interest in his services.

"I am aware that there is interest but I am on loan at the moment so let's wait and see," the Frenchman told skysports.com.

"I have a contract with Liverpool until 2011, but I will never get the chance to play for the first-team there, so any other opportunities would be good for me."

Yossi Benayoun Is Liverpool FC's Title Omen

The champagne is likely to find a different home but Yossi Benayoun is here to stay.

The teetotal midfielder deservedly left Anfield with the man of the match bubbly on Saturday after running Burnley ragged.

Benayoun has had to battle to make the grade at Liverpool since he arrived from West Ham two years ago.

When he found himself warming the bench during the first half of last season his future at the club was in doubt.

But he responded with a string of crucial contributions, most notably a winner in the Bernabeu, and earned himself a new deal.

He is still on a mission to prove to Rafa Benitez that he is more than just a useful impact substitute.

Having been left out of the side for the trip to Bolton, this was his chance to stake a claim for a regular spot.

And he grabbed it in style with a third hat-trick for the club to sit alongside his trebles against Besiktas in the Champions League and the one against Havant & Waterlooville in the FA Cup.

Benayoun shrugged off fatigue after two World Cup qualifiers in Israel to demonstrate that he is an increasingly key member of Benitez's squad.

Burnley couldn't handle his nifty footwork and clever movement as he drifted inside from the right and exposed the gaping holes in the visitors' rearguard.

Ryan Babel and Albert Riera recently hit out at their lack of first team action but Benayoun has wisely kept his head down and let his boots do the talking.

Hopefully others will take note because Benayoun is a shining example to fringe players about what can be achieved through dedication and hard work.

The last time an Israeli scored a league hat-trick for Liverpool they went on to win the title.

Of course a thumping victory over Premier League new boys Burnley is hardly cause to get carried away.

But the manner of the triumph, in which Benayoun matched the feat of his compatriot Ronnie Rosenthal in 1990, offered genuine hope that the Reds are finding their feet after an unimpressive opening month of the season.

After seeing their proud unbeaten home league record stretching back nearly two years ended by Aston Villa, this was a case of normal service being resumed.

In the end the Reds settled for four but had they been more clinical they could have doubled their tally.

With an £80million shirt sponsorship deal with investment bank Standard Chartered in the bag and Michael Shields being released, it completed a good week for the club.

The presence of Shields and his family in the director’s box was celebrated but while that battle has been won, the banners on the Kop signalled that others are ongoing.

George Gillett's claim that the club's finances have "never been stronger" will hardly reduce the flak flying in the Americans' direction.

This was the first league meeting between the clubs for 33 years and the first in any competition since the Clarets dumped Liverpool out of the FA Cup in January 2005.

Back then Burnley benefited from a comical Djimi Traore’s own goal and the fact that the Reds' starting line up also included Antonio Nunez, David Raven, Zak Whitbread, John Welsh and Darren Potter.

Two of the promoted clubs grabbed a point at Anfield last season but another costly slip up was never on the cards as Burnley's positive approach played straight into Liverpool's hands.

Owen Coyle's side are easy on the eye but they were ripped apart with ease.

Fears about a hangover from the international break were just starting to grow in the stands when Benayoun opened the scoring midway through the first half.

He raced on to Glen Johnson's pass and turned away from Graham Alexander before slotting past Brian Jensen.

There was a collective sigh of relief and with the pressure eased the Reds stepped up a gear.

Javier Mascherano's extended stay in Argentina to have treatment had forced a reshuffle with skipper Steven Gerrard dropping back to play alongside Lucas Leiva. And the skipper underlined his versatility with a virtuoso display as he relished a deeper role.

Gerrard created the Reds' third and only Jensen's heroics and the woodwork denied him the goal his performance deserved.

Lucas, asked to play the holding role in the absence of Mascherano, barely put a foot wrong.

The Brazilian frequently won back possession and provided the platform for the Reds to bomb forward.

Benayoun and Lucas were both thwarted by Jensen before the second goal finally arrived four minutes before the break.

Defence was turned into attack with ruthless efficiency after Pepe Reina had punched clear a corner.

Fernando Torres and Emiliano Insua combined to set up Benayoun and when his shot was carelessly spurned by Jensen, Dirk Kuyt pounced on the rebound.

With Burnley's resolve broken the second half was simply a case of boosting the goal difference.

Gerrard kick-started proceedings just past the hour mark when he burst into the box and unselfishly squared for Benayoun to tap home.

Such was Liverpool's dominance that Benitez brought on Philipp Degen for his first appearance since the Carling Cup debacle at Tottenham last season, and the injury-prone Swiss defender' managed to get through half an hour unscathed.

Andriy Voronin and David Ngog were also introduced as Liverpool maintained their vice-like grip on proceedings.

Benayoun looked set to be denied his hat-trick when an effort was wrongly ruled out for offside but justice was done eight minutes from time.

A clever pass from Voronin put him clear and as Burnley appealed forlornly for a flag he held his nerve to fire past Jensen.

Voronin wastefully spurned the chance to add a fifth late on but it mattered little.

After the struggle to see off Bolton this was slick and straightforward.

And after a mixed start to the season all supporters will drink to that.

Kenny Dalglish Insists Liverpool Are Still In The Title Race And Starting To Click

Kenny Dalglish claims Liverpool can still prove their doubters wrong and win the Barclays Premier League this season.

The Reds moved up to fifth in the table on Saturday with a comprehensive 4-0 victory over Burnley, but they have already suffered two defeats in their opening five league fixtures this year, including a humiliating 3-1 loss to Aston Villa at Anfield.

That result, along with a defeat at Tottenham on the opening weekend and an unconvincing 3-2 victory at Bolton, has left many doubting the title credentials of Rafael Benitez's side, who lost only two league games all year last time out on the way to finishing second behind champions Manchester United.

But Dalglish, who managed the club to their last Football League championship almost 20 years ago, remains convinced Liverpool can silence their critics this season by becoming the kings of England once again.

"That's all right, let them keep writing us off," said Dalglish, who now works with the club's academy. "We'll add the points up at the end of the season and see what happens.

"Certainly when you lose a home game it is a disappointment, but it wouldn't be the first time that a team has lost a home game and gone on and won the league, so we'll keep our fingers crossed."

Liverpool have been prolific in fits and starts this season, hitting five past Stoke in their first home game of the campaign before Saturday's four-goal haul against Burnley, and Dalglish believes the signs are there that the players' confidence is growing.

"We can achieve whatever we want to achieve," he said. "We go out in every game to achieve maximum points, or get through the cup tie, whatever is relevant. We go out on the pitch with the same determination as we have ever done to be successful.

"We've never shouted our mouth off, we've just got on with our work, and I'm sure that's what the players are doing at the moment.

"They played very well on Saturday. (Yossi) Benayoun getting a hat-trick was fantastic for him and for everyone, I think it is starting to come together."

Club Legends Part Of Bright Future

Christian Purslow today insisted how important it was for Liverpool to embrace the greats of Anfield’s past – including legends like Kenny Dalglish.

The Scot, still worshipped by the Kop for his heroics as both player and manager, rejoined the Anfield hierarchy this summer.

Said Purslow: “Kenny Dalglish coming back to the club is a key development. It’s a key symbol of what we are all about.

“Liverpool is a family and our great legends need to feel included and wanted. And where they can play a role in driving Liverpool forward then that’s something that I passionately feel is important.

Š“Rafa and I discussed that probably on my second day at work and again it’s a perfect example of football and commercial working together.

“Kenny has two roles. He is helping Rafa in the Academy to be the face of our youth program in the community; to make families feel more comfortable about committing their family members to our set up and helping Rafa instil a sense of newness in a youth set up that for the last ten years, let’s not beat about the bush, has failed to deliver a single first team starting player.

“But at the same time on the commercial side, having a guy like Kenny working for the football club is incredibly important.

“Many of our key commercial partners now thrive at the prospect of spending time with him and some of our legendary players.

“And that is good for our football club.”

“On match day I am delighted to have businessmen, potential investors, and potential commercial partners as our guests on match day spending time with Kenny and our other legendary footballers, taking in what it is to be part of Liverpool FC.

“That’s the best way to drive long term commercial interest in our football club and that is something I’ve been very proud to have done in the last couple of months.”

Yossi's Giant!

Charlie Nicholas believes Yossi Benayoun underlined his value to Liverpool as his hat-trick blew Burnley away at Anfield.

The Isreal international was making his third start of the season, but pressed his claims for a permanent starting role as Rafa Benitez's side ran riot against the Premier League newcomers.

The decision to include him meant Steven Gerrard dropping deeper, unable to link up with Fernando Torres, but the Reds manager was proved right in emphatic fashion.

And Nicholas, who has already advocated playing Benayoun just off a lone striker this season, believes it underlines how vital he is to their title chances.

"Benayoun, I think we have all said more than once needs to play in this position," he told Soccer Saturday.

"He played in that Gerrard role; it withdraws Gerrard a little bit but his movement creates space and it also helps Stevie Gerrard get a little bit more space because that threat is there in the last third. With (Fernando) Torres' movement, Kuyt coming in from the wide area and Benayoun just being prepared to take people on, it just makes more space.

"Burnley played quite well, they were sharp, they moved it well without any real penetration, but once Benayoun scored a lovely goal for the second - it was a decent run from the right-hand side, he just kept running at them and on his favoured right foot cut it across the keeper into the bottom corner - after that they just burned it, in cruise control.

"The second then came from a simple tap-in from Dirk Kuyt after a mistake from (Brian) Jensen and then it was really just a matter of how many Liverpool wanted to score - and Benayoun got his hat-trick with two more in the second half."

Despite the scoreline, Nicholas was full of praise for Owen Coyle's side, centre-backs Clarke Carlisle and Andre Bikey in particular, and because of that, still has some doubts over Liverpool's title credentials.

Struggling against supposedly lesser opposition, especially at Anfield, has often being single out as the reason they have trailed behind Chelsea and Manchester United.

And Nicholas says even this does not prove anything - but will do them the world of good after losing to Aston Villa and Spurs already this season.

"Liverpool are back, they've got their confidence up and they've responded well to those two defeats," he said. "It's a sign that they are going to be in there battling, no doubt about that.

"But there's still a question mark for me: I know Thommo finds it hard because he thinks we're picking on them, hut Liverpool at this moment, I don't know if Rafa is going to start with Benayoun in every game or play Stevie Gerrard further forwards. He needs that variety because he's not got that strong a squad.

"There are tougher games to come no doubt about that, but there's nothing wrong with gathering momentum and confidence - and that's exactly what they've done on Saturday."

Benayoun Looking To Cement Place

Yossi Benayoun hopes his hat-trick in Liverpool's 4-0 success over Burnley can help secure regular first-team football under Rafa Benitez.

The former West Ham winger has featured frequently as a substitute during his two seasons with the Anfield side.

The Israel international acknowledges competition for places in Benitez's side is fierce, but that has not diminished his desire to become a regular.

Benayoun showed what he can do against The Clarets with a hat-trick, his first goals of the new season as The Reds returned to form.

He has admitted fatigue was a factor after enduring a gruelling trip home from Israel in midweek, although he will stop at nothing to secure regular first-team football.

"The competition is very high at a club like Liverpool, you have to want to play every time," explained Benayoun.

"It is always difficult after being away on the international break, but this one came at the right time for us.

"We had lost two of the first four, we needed the break. The team needed to think about the things that we did wrong and come back to try to put things right.

"We have learned from our mistakes, and you could see that from the first moment. I played 90 minutes for Israel on Wednesday and then there were two long flights to get back here.

"But everyone wants to play, regardless of tiredness. Nobody wants to be on the bench, but particularly at a big club like this there are a lot of good players and you cannot let someone else play."

Benayoun has conceded it has taken him a little time to settle on Merseyside, although he believes his recent form proves he deserves to be with Liverpool.

He added: "From the moment I arrived at Liverpool I told myself that I would take every opportunity to do my best and prove I deserved to be in the team.

"I have had ups and downs in the last two years here, but from the final months of last season I have showed I can play better and better when I have confidence.

"You must accept you will be on the bench sometimes, but even if you get just 10 minutes, you have to do your best and show your quality.

"It was the perfect day for me, and we have started to win matches. The season didn't start too well for us, and maybe it has been good that people have already written us off.

"There will be less pressure. We can build our confidence slowly and when we win games like this, everyone can see we have the quality to be up there in the race."

Benitez Learns Lessons

Liverpool manager Rafa Benitez admits his side used the disappointing experiences of last season as guidance in Saturday's 4-0 victory over Burnley.

Yossi Benayoun hit a hat-trick, with a Dirk Kuyt goal sandwiched in between, to wrap up a comfortable win against the newly-promoted Clarets on their first league visit to Anfield in 33 years.

The win marked progress for Liverpool after last season's Premier League title challenge was derailed by home draws against the likes of Stoke, Hull City, Fulham and West Ham.

Benitez acknowledges that work has taken place to devise strategies to help his side, who hammered Stoke on Merseyside in August in an earlier example of development, break down stubborn visitors.

The Spaniard told Sky Sports: "Clearly we have used experiences from the past years. We try to play our football.

"In the first half they (Burnley) were not bad and they were doing well. But as soon as we scored the first goal, and especially the second goal, they needed to go forward.

"There was some more space for us and clearly with quality we can always be a threat."

Burnley could not cope with the intricacy of movement from Liverpool, who appear to be rediscovering momentum following earlier defeats to Tottenham and Aston Villa.

Israel captain Benayoun and Kuyt were particularly troublesome to last season's Championship play-off winners, with the intelligence of the duo's inter-changing runs from opposite flanks proving unstoppable.

Benitez is delighted with the way the pair worked together and believes former West Ham player Benayoun is now showing the characteristics of a first-team regular after beginning his Liverpool career on the fringes in past seasons.

"The understanding of both of them is really good," he said. "One of the strengths of Yossi is to go between the lines and do the right things and the right movement."

Benitez added: "Yossi had been away on international duty in midweek and done a lot of travelling, but he wanted to play. It is important to him to show his quality in every training session and every match.

"Over the seasons he has shown his value coming off the bench, but now he is showing how important he can be with movement and passing ability from the start."

Benitez Hits Back At Carragher's Critics

Liverpool manager Rafa Benitez has hit back at critics who have targeted Jamie Carragher.

The Reds have made a stuttering start to the new Premier League season, losing 2-1 to Tottenham on the opening weekend and slipping up at home to Aston Villa.

They have conceded seven goals in five games but Benitez believes it is unfair for the defenders to be blamed for poor performances.

Carragher has been singled out by some pundits who have suggested the 31-year-old no longer has the pace and fitness to perform as consistently as he has in the past.

However, Benitez has no such doubts and maintains that Carragher will continue to play a key role this term.

"When the team hasn't done well it is the defenders who take the rap," Benitez said in the Daily Star Sunday.

"When you are losing, they will get criticised more than the strikers.

"Jamie is still a top player. He's training as always. He's fit and quick and he will always be the same.

"He's a professional who has taken care of himself, so I don't see him slowing down quickly."

Benitez accepts that Carragher has perhaps had to shoulder too much of the responsibility in terms of making the team a cohesive unit and he has called on other players to do more.

"It depends now on the team. If they help the defenders it will be easy for the defenders to play well," he explained.

"It's more difficult for Carragher because he's been playing with a lot of team-mates.

"He likes to talk but the other players around him are important too. If he doesn't need to be talking much it's easier for him to focus on his own game."

Rafael Benitez: Lucas 'Key' For Liverpool Against Burnley

Yossi Benayoun may have scored a hat-trick and set up another goal in today's 4-0 drubbing of Burnley but manager Rafael Benitez attributes another player as Liverpool's show-stealer. Brazilian youngster Lucas Leiva - heavily criticised by the Anfield faithful for an as-yet mediocre two years in England - has his manager purring.

Benitez told the club's official website: "Lucas supported and managed in the middle and kept everyone else going forward,

"For me he was the key player today. We can talk about Yossi but it was thanks to Lucas. One thing everyone told me when I came here was that if you work hard the fans are with you. They could see again today that Lucas is a worker who had quality. He can challenge in the air, can tackle and pass the ball."

The 22-year-old arrived from Gremio in 2007 as the youngest player to ever to receive Placar magazine's 'Bola de Ouro' (Golden Ball), given to the best player in the Campeonato Brasileiro. He was expected to star at The Kop but a string of uninspiring performances brought rise to doubts about his ability to impose himself on the Premier League. However, Benitez feels his young gun is often overlooked.

He continued: "He worked so hard in different positions and allowed the other players more freedom. For me he was a very important player for us today."

With Xabi Alonso's departure for Real Madrid, Lucas seems to be starring at the right time. Also starring is similarly unheralded Israeli midfielder Yossi Benayoun, whose hat-trick was a worthy by-product of intelligent movement and flawless technique today. Benitez saluted his performance.

"We know he's a player with quality. We have seen how good he is coming from the bench and we were talking about whether he could start or not. Today he was very, very good and his movement was fantastic for the team," Benitez said.

"During the internationals I was talking with some players about how they could change things, and it was just to work hard. Yossi was away but he wanted to play, and when a player wants to play it's very easy: you have to prove these things in every training session and in a game if you get the opportunity."

After two defeats in their first four matches, Liverpool's resounding victory over Burnley has hushed some critical whispers and kick-started their title challenge.

Liverpool's Yossi Benayoun Hails 'Perfect Day' Against Burnley

Liverpool midfielder Yossi Benayoun believes his three-goal performance against Burnley on Saturday was the best of his career for the Reds thus far.

The Israeli scored a superb hat-trick to help the Anfield club to a 4-0 victory over Owen Coyle's Burnley, with Dutch international Dirk Kuyt grabbing the other goal.

The result moves Liverpool up to fifth in the Premier League table, ahead of Arsenal and just three points behind third placed Manchester United.

As well as acknowledging his own performance, Benayoun was quick to declare that the result was more important than his individual contribution.

"It was a good day for me and it was great to score three goals," the former West Ham United star told Liverpool's official club website.

"But the most important thing is the three points. We played a lot of good football at times and won the match - that is more important to me than scoring goals."

With the absence of combative Argentine ace Javier Mascherano, Benayoun claims he was afforded more of a license to roam forward by manager Rafael Benitez, a ploy that the Israeli feels brought the best out of him.

"I started on the right but Rafa [Benitez] told me to move around and try and get in between the lines," he added.

"Every time I did that I found space so I could turn and go forward.

"I was lucky because the rest of the team provided me with good passes to score.

"It was the perfect day for me."

Rafa Expects Masch Return

Rafa Benitez is confident that Argentina midfielder Javier Mascherano will be fit for the start of Liverpool's Champions League campaign.

Mascherano was missing as his side demolished Burnley 4-0 at Anfield, with his replacement Yossi Benayoun scoring the third hat-trick of his Liverpool career.

But Benitez expects Mascherano to be available for Thursday's (AEST) game against Hungarian side Debrecen at Anfield after the midfielder was given special permission to remain in South America for treatment.

Mascherano suffered a pelvis injury playing for Argentina in their 1-0 World Cup qualifying defeat against Paraguay midweek.

"He will be back here on Sunday)," said Benitez after his side recorded back-to-back Premier League victories for the first time this season.

"It's not serious. He has had some problems and he's been doing some tests over there.

"We gave him permission to stay there but he is coming back."

If Mascherano is fit to play on Wednesday then Benitez faces something of a selection dilemma after Benayoun's dazzling display.

Benayoun has impressed after coming on as a substitute this season although Benitez had been unconvinced that he was capable of making the same impact for the full 90 minutes.

Benayoun showed he has the ability to be as lethal from the start of the game as his hat-trick inspired a comfortable victory as Liverpool overcame a sluggish start.

"We know that Yossi is a quality player," Benitez said. "We have seen how good he is off the bench and we were talking whether he could do the same thing from the start of the match.

"He was fantastic. He is someone who has experience. He knows that the best way to fight for a place in the team is by doing something on the pitch."

Liverpool twice failed to win against newly promoted Hull and Stoke at Anfield last season, results which eventually cost them the title.

But they saw off Burnley, promoted via the Championship play-offs, in style, with Dirk Kuyt also scoring.

"The second goal was the key for me," added Benitez. "I was not happy with what I was seeing in the first few minutes because we didn't start very well."

Burnley manager Owen Coyle was left to bemoan his side's defending. "We didn't lose because we passed the ball, we lost because we gave away soft goals," said Coyle.

"At 0-0 there was nothing in it and we started well. The start was the pleasing aspect.

"We lost the second goal when it was our most pleasing aspect of the game, when we were controlling the game."

Benayoun broke the deadlock in the 27th minute.

He raced past Graham Alexander after cutting inside the area following a neat pass by Glen Johnson before firing low past Brian Jensen.

Kuyt doubled the lead with a simple tap-in - his second goal of the campaign - after Jensen had spilled Benayoun's 20-yard effort into the path of the Dutchman.

Man-of-the-match Benayoun made it 3-0 on the hour mark after great play by Gerrard and Torres had cut the Clarets defence to pieces.

Liverpool rammed home their superiority nine minutes from time when Benayoun completed his hat-trick. He finished from close range after good work by Kuyt in front of the Kop.

Amoo On Target As Reds Sink Tykes

Goals from David Amoo and substitute Tony Silva secured the points for Rodolfo Borrell's men as they brought a run of two straight defeats to an end with a hard-working display against the Yorkshire outfit.

Having conceded five goals without reply against both Nottingham Forest and Leicester City, confidence was low going into the clash with the Tykes and it was no surprise to see the Reds youngsters make a tentative start to the proceedings.

Barnsley looked the more likely early on and put the home side's rearguard to the test with a series of well worked set pieces. First, Chris Oldfield had to be alert to punch a fierce corner away from underneath his own crossbar while Andre Wisdom was on hand to make two vital interceptions to keep the visitors at bay.

Liverpool needed to get a foothold in the game and on 10 minutes they manufactured the first real opportunity when Amoo powered down the right flank before sending over a cross that Chris Buchtmann came within a whisker of touching home.

It seemed to give the Reds the lift they needed and on 14 minutes the roles reversed to see Amoo guide Buchtmann's pinpoint centre into the back of the net.

The former Millwall starlet has shown glimpses of his promise with the reserves this season and gave another example of his ability to beat defenders minutes later, when he side stepped Liam Reffin and sent in a devilish centre that Michael Ngoo almost guided in with an acrobatic attempt.

At this point the Reds were in total control but an injury to Alex Cooper on 25 minutes disrupted the hosts' flow. After a lengthy delay the midfielder was stretchered off and it took Borrell's men time to re-establish their dominance.

As the half came to an end Liverpool did find their rhythm again and could have easily doubled their advantage. Krisztian Adorjan blazed over from the edge of the box while Ngoo skewed wide when in on goal. Jevan Hodgson then produced heroics in the visitors' goal to touch Adorjan's header onto the bar after another piece of majestic wing play by Amoo.

It was developing into the type of morale-boosting performance the youngsters needed and Ngoo gave the away side a cameo of what was to follow in the second period when he beat two before forcing a smart save out of Hodgson from distance.

The front man was proving to be a real nuisance to the Barnsley defence and was unlucky not to mark a fine display with a goal on 60 minutes when he flashed Buchtmann's cut back inches past the near post.

As chance after chance continued to go begging, Borrell may have started to wonder if it was going to be one of those days for his team, but any fears he may have had were vanquished on 71 minutes when substitute Silva struck the Reds' second after more good approach play by Buchtmann.

Amoo then went close to extending the margin of victory late on as the hosts eased to a comfortable triumph.

Liverpool under-18s: Chris Oldfield, John Flanagan, Jack Robinson, Andre Wisdom, Matty McGiveron, Conor Coady, David Amoo, Alex Cooper (Michael Roberts 25), Michael Ngoo (Tony Silva 67), Krisztian Adorjan (Michael Ihiekwe 73), Chris Buchtmann. Unused subs: Stephen Sama, Deale Chamberlain.