Liverpool's newly-appointed managing director Ian Ayre has revealed the club are actively seeking stadium naming rights partners should they move to a new stadium.
The club's owners, Fenway Sports Group, have made clear that boosting Liverpool's gate receipts through an increased capacity is central to their plans to restore the side to former glories. They have yet to make any official decision on whether that will be achieved through building a new stadium or redeveloping their current home.
Speaking at the SoccerEx forum in Manchester today, Ayre said the club is seeking naming rights partners should they move to a new stadium. However, the club is keen to stress that their current home would not be renamed should they stay put.
Arsenal earned £100 million for a 15-year naming rights deal with the airline Emirates, though that also included an eight-year shirt sponsorship clause.
Liverpool see the sphere as one the club needs to exploit if they are to make ground on Arsenal, Manchester United and Chelsea in terms of off-pitch income.