Kenny Dalglish believes the club's new sponsorship deal will aid Rafa Benitez in his quest to bring silverware to Anfield.
Liverpool today announced the biggest commercial contract in its history, with Standard Chartered set to appear on our shirts for four years from 2010-11.
New club ambassador Dalglish claims the deal is another example of how the Reds are evolving on and off the pitch.
"Like every other Liverpool fan, I want the best assets of this club to be on the pitch - and this deal will help that," Dalglish told Liverpoolfc.tv.
"If it can help Rafa and increase his budget - well that's what everyone wants.
"Success on the pitch leads to success off it and vice versa. It all leads to the same thing - a lot of happy Liverpool supporters. This is a fantastic deal for everybody."
Dalglish met executives at Standard Chartered prior to today's announcement and believes our new partners fit perfectly with the traditions of the club.
"The size of this deal commercially is very important, but equally as important are the people involved," he said. "Standard Chartered are good, solid people. I've met them before and they're very good."
Dalglish thinks Liverpool's global support was a major attraction for our new sponsors.
"The importance of the support Liverpool have in the Far East is very important for them because they have their base there as well as the Middle East and Africa," he added.
"Our support out there was highlighted during our pre-season tour, and I think that time helped make up both minds that this would be a fantastic opportunity.
"This only endorses what a lot of people already knew - that this is one of the most important clubs in world football."
Liverpool today announced the biggest commercial contract in its history, with Standard Chartered set to appear on our shirts for four years from 2010-11.
New club ambassador Dalglish claims the deal is another example of how the Reds are evolving on and off the pitch.
"Like every other Liverpool fan, I want the best assets of this club to be on the pitch - and this deal will help that," Dalglish told Liverpoolfc.tv.
"If it can help Rafa and increase his budget - well that's what everyone wants.
"Success on the pitch leads to success off it and vice versa. It all leads to the same thing - a lot of happy Liverpool supporters. This is a fantastic deal for everybody."
Dalglish met executives at Standard Chartered prior to today's announcement and believes our new partners fit perfectly with the traditions of the club.
"The size of this deal commercially is very important, but equally as important are the people involved," he said. "Standard Chartered are good, solid people. I've met them before and they're very good."
Dalglish thinks Liverpool's global support was a major attraction for our new sponsors.
"The importance of the support Liverpool have in the Far East is very important for them because they have their base there as well as the Middle East and Africa," he added.
"Our support out there was highlighted during our pre-season tour, and I think that time helped make up both minds that this would be a fantastic opportunity.
"This only endorses what a lot of people already knew - that this is one of the most important clubs in world football."
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