Christian Purslow today insisted how important it was for Liverpool to embrace the greats of Anfield’s past – including legends like Kenny Dalglish.
The Scot, still worshipped by the Kop for his heroics as both player and manager, rejoined the Anfield hierarchy this summer.
Said Purslow: “Kenny Dalglish coming back to the club is a key development. It’s a key symbol of what we are all about.
“Liverpool is a family and our great legends need to feel included and wanted. And where they can play a role in driving Liverpool forward then that’s something that I passionately feel is important.
Š“Rafa and I discussed that probably on my second day at work and again it’s a perfect example of football and commercial working together.
“Kenny has two roles. He is helping Rafa in the Academy to be the face of our youth program in the community; to make families feel more comfortable about committing their family members to our set up and helping Rafa instil a sense of newness in a youth set up that for the last ten years, let’s not beat about the bush, has failed to deliver a single first team starting player.
“But at the same time on the commercial side, having a guy like Kenny working for the football club is incredibly important.
“Many of our key commercial partners now thrive at the prospect of spending time with him and some of our legendary players.
“And that is good for our football club.”
“On match day I am delighted to have businessmen, potential investors, and potential commercial partners as our guests on match day spending time with Kenny and our other legendary footballers, taking in what it is to be part of Liverpool FC.
“That’s the best way to drive long term commercial interest in our football club and that is something I’ve been very proud to have done in the last couple of months.”
The Scot, still worshipped by the Kop for his heroics as both player and manager, rejoined the Anfield hierarchy this summer.
Said Purslow: “Kenny Dalglish coming back to the club is a key development. It’s a key symbol of what we are all about.
“Liverpool is a family and our great legends need to feel included and wanted. And where they can play a role in driving Liverpool forward then that’s something that I passionately feel is important.
Š“Rafa and I discussed that probably on my second day at work and again it’s a perfect example of football and commercial working together.
“Kenny has two roles. He is helping Rafa in the Academy to be the face of our youth program in the community; to make families feel more comfortable about committing their family members to our set up and helping Rafa instil a sense of newness in a youth set up that for the last ten years, let’s not beat about the bush, has failed to deliver a single first team starting player.
“But at the same time on the commercial side, having a guy like Kenny working for the football club is incredibly important.
“Many of our key commercial partners now thrive at the prospect of spending time with him and some of our legendary players.
“And that is good for our football club.”
“On match day I am delighted to have businessmen, potential investors, and potential commercial partners as our guests on match day spending time with Kenny and our other legendary footballers, taking in what it is to be part of Liverpool FC.
“That’s the best way to drive long term commercial interest in our football club and that is something I’ve been very proud to have done in the last couple of months.”
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