Friday, April 30, 2010

Liverpool And Carlsberg Set Sights On Lucrative Chinese Market

Carlsberg will appear on the shirts of Liverpool FC at Anfield for the final time this weekend when the Reds take on Chelsea, and use the opportunity of the biggest game of the Premier League weekend to target the Chinese market.

Liverpool's sponsor will display its logo on the famous red shirts worn by Steven Gerrard and his teammates in Chinese.

'Carslberg officials came up with the idea as a way of interacting with the club's huge support in Asia and as acknowledgement of Liverpool being the only UK city to be exhibiting at the World Expo in Shanghai later this year,' reports the Liverpool Daily Post.

'Chinese messages will be displayed on the perimeter advertising boardings during the match and a Chinese competition winner will present a trophy to the 'Man of the Match' in the Carlsberg Lounge after the final whistle,' the newspaper adds.

The match is vital for both Liverpool and Chelsea. The London team are hoping to stay ahead of Manchester United in the race for the Premier League title, while Liverpool are desperate for three points as they chase qualification to the Uefa Champions League.

Rafa Benitez's side currently sits in seventh, with Tottenham Hotspur, Aston Villa and Manchester City in the race.

However, Liverpool are hoping that the fact that Manchester City and Aston Villa meet on Saturday and Tottenham and City play on Wednesday will open up a chance for the Reds to leapfrog their rivals.

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