Tuesday, July 30, 2013

LFC Announce CRC Sports Partnership

Iago Aspas, Robbie Fowler and Glen Johnson were on hand to launch a retail partnership agreement between Liverpool Football Club and CRC Sports.

The Reds' new partner is Thailand's number one sports retailer and brands distribution company - and now, as a result of the agreement, CRC Sports are the first official LFC sport-casual fashion partner in the country.

Under the agreement, signed at the Bangkok Convention Centre at the Centara Grand Hotel, CRC Sports have become the licensee of official LFC merchandise.

Official outlets will be opened in Supersports stores, which will offer products developed and priced exclusively for the Thai market, as well as housing the club's Warrior kit and training products.

The agreement will also see CRC Sports open official LFC outlets in Vietnam in the latter stages of 2013.

Liverpool FC's chief commercial officer, Billy Hogan, said: "We are thrilled that we have been able to open these outlets with CRC Sports, offering product specifically developed for our extensive fan base here on their own doorstep.

"We are committed to bringing the club closer to Thai fans - so far this year we have launched a dedicated website and Twitter feed for our fans in the country as well as bringing the team out to play in Thailand this week".

According to a recent independent REPUCOM survey conducted for the Barclays Premier League, the Reds have more than 26 million followers in Thailand.

Liverpool will be joining CRC Sports' portfolio of international brands such as New Balance, Crocs and Umbro. In addition, Warrior Sports, the official LFC kit supplier, is also one of the exclusive partners of CRC Sports.

CRC Sports' vice president of distribution and licensee department, Khun Warodom Pranboonplook, said: "It is with great pleasure that we can welcome Liverpool FC, one of the world's most admired teams with a huge fan base here in Thailand, into our international retail portfolio.

"We will be offering various Liverpool products, such as scarves, polo shirts, T-shirts, key-chains, and so on. Customers will be able to locate Liverpool products at LFC Corner in Supersports, Sport Mall, as well as other stores across the country.

"We plan to promote LFC products through various key football mass mediums, together with the heavy use of online and social media. We will also be promoting through our own website, www.supersports.co.th, and will be looking to link into the Liverpool FC fan club websites as well."

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