Wednesday, September 14, 2011

Enrique Rewards Reds Apprentices

Jose Enrique was the special guest as Liverpool FC rewarded its staff for completing a training course to help further enhance the club's customer service levels.

Around 50 Reds employees passed apprentice-based programs which focused on customer services, business administration, IT, team leading and management, in addition to motivational training and customer excellence experiences.

LFC worked with Sysco Group, a Liverpool based-training company to deliver the customer service program and the apprenticeships enabled the team to track their own progress on a daily basis, allowing them to learn from every encounter and to adapt their approach to meet each individual supporters needs.

The club's head of customer experience Jean Crisp said: "It was clear from my first day that the passion for the club isn't just felt by the fans - all of the staff here are huge fans themselves and feel every aspect of the club and what it means to the supporters.

"This attitude helped enormously as everyone here wants LFC to be the best football club in world football, not just the Premier League.

"Sysco understood that to engage with our customers in the best possible way, we would have to recognize the skills of our employees and offer them a plan that would recognize them as individuals and allow them to track their own personal development."

The awarded were handed out at Anfield by summer signing Enrique and LFC's new commercial director Andrew Parkinson.

"A major reason for me coming to Liverpool was down to the passion of the place," commented Parkinson.

"It came as no surprise to me to find out that the club had been implementing this type of program. We understand that our fans are the most important part of this great football club and to take on board their comments and views.

"It is also fantastic that the training was delivered by The Sysco Group, a local company which understood the passion of the project."

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