Fenway Sports Group president Sam Kennedy says Liverpool's owners are on the hunt for a naming rights partner for a new stadium.
The outcome will go some way to deciding whether to build a ground in Stanley Park or refurbish Anfield.
“We are combing the earth looking for a potential naming rights partner for a new stadium,” Kennedy said.
“If we were able to get a naming rights partner, which would certainly factor into our analysis and will help as we look to make a decision on a refurb versus a new-build.
“That process has just gotten under way and we are out there talking to folks around the world.”
When Arsenal moved to a new ground in 2006, they secured a 15-year naming rights deal with Emirates airline worth £100m.
If FSG opt to revamp Anfield, then it will look for sponsors for different areas of the ground, rather than trying to rebrand the stadium with a sponsor's name.
FSG are hoping to boost Liverpool's spending power for players by offering commercial deals in conjunction with their American interests, such as baseball’s Boston Red Sox and the Roush Fenway Racing NASCAR team.
“What we are really focused on now is supporting efforts in the sponsorship area, especially North America,” Kennedy said.
“We are in the early stages of the development of Liverpool in the United States. There are opportunities in sponsorship, retail and broadcasting . . . and in having Liverpool come over to North America at some point.
“We are going to market the team and pursue commercial revenues so we can reinvest in the playing squad at Liverpool.
“We’ve been able to stabilize things from a business perspective by removing the debt of the team. But we haven’t achieved anything yet.”
No comments:
Post a Comment