Liverpool Ladies Football Club has entered into a multi-year agreement with health club chain Total Fitness ahead of the start of the new soccer season.
Under terms of the two-year deal, Total Fitness will enjoy significant brand exposure at the Liverpool FC affiliate's home matches, due to be played at Skelmersdale United's 2,500 capacity stadium.
Additionally the entire Liverpool Ladies squad and staff will receive full Total Fitness gym membership.
"It's a fantastic time to be involved in women's football," said Chris Done, Total Fitness business development manager.
Liverpool Ladies FC is one of eight semi-professional women's soccer clubs competing in the FA Women’s Super League (WSL). ESPN will broadcast live WSL games and highlights programs covering the inaugural season, which is due to launch in April 2011.
Though financial details were not released, Liverpool Ladies 2009 deal with Total Fitness was estimated to be worth US$25,000 annually and the new agreement is thought to be on a similar level.
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