Liverpool Football Club are delighted to announce plans to open their fifth official club store in Belfast.
Opening in early November 2010, the store will be located on Castle Lane, in the heart of Belfast's retail district.
The store will cover 2000 sq. ft. and will stock a wide range of official club merchandise.
Lee Dwerryhouse, Head of Retail at Liverpool Football Club, believes Belfast is the right city to host the Club's first store away from home territory. "As a city Belfast has many parallels with Liverpool and the Club's fan base in the city is huge," he said.
"Our fans in Belfast are extremely passionate and their loyalty to the club is unbelievable. I am delighted we have been able to reward that loyalty and passion with our first store outside of the north west of England.
"We considered many sites for our next store but all the signs kept pointing back to Belfast. This store signals the start of an expansion strategy that will see a host of official Club stores opening outside of Liverpool over the next few years."
An opening date for the store is yet to be confirmed but a launch event featuring exclusive promotions and a number of special guests is planned.
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