Saturday, October 30, 2010

Dalglish To Open New Club Store

Liverpool Football Club are delighted to announce the opening of a new official club store in Belfast.

The 2,000 sq. ft. unit will be based on Castle Lane in the heart of Belfast's shopping district. The store will carry the full range of official club products and will create at least 10 new jobs for the city.

Liverpool legend Kenny Dalglish will officially open the store - Liverpool's fifth official club shop - at 10am next Friday, November 5.

Playwright Nicky Alt will be in attendance on Saturday, November 6 to sign copies of his One Night in Istanbul DVD.

Lee Dwerryhouse, LFC Head of Retail, said: "We are really looking forward to the store opening and would encourage all of our fans in the area to come along.

"As a city Belfast has many parallels with Liverpool and the club's fan base in the city is huge.

"Our fans in Belfast are extremely passionate and their loyalty to the club is unbelievable. I am delighted we have been able to reward that loyalty and passion with our first store outside of the north west of England.

"We considered many sites for our next store but all the signs kept pointing back to Belfast. This store signals the start of an expansion strategy that will see a host of official club stores opening outside of Liverpool over the next few years."

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