Carlsberg bigwig says "it is a badly kept secret" that Liverpool Football Club is up for sale.
The international marketing director of Liverpool's main sponsor, Keld Strudahl, has welcomed any takeover by DIC and bemoaned the decision to postpone plans for a new stadium.
"That Liverpool is for sale is a badly kept secret but nobody has the money to invest right now," he told The Guardian. "The only people who can invest are those not interested in making a profit.
"If DIC become the new owners, I cannot foresee any problems working with them.
"We had a good dialogue with them before Hicks and Gillett. As the main sponsor, we saw their business plan and it looked good.
"As far as I understand, DIC is as big a player in a potential Liverpool takeover as previously believed. You shouldn't underestimate the impact the credit crunch has had on clubs. At the moment there are not a whole lot of investors interested in buying Premier League clubs."
Strudahl clearly suggests that Liverpool are standing still with Tom Hicks and George Gillett as owners, saying: "While we have a good relationship with Tom Hicks, we are naturally unhappy that the planned new stadium has been postponed. That cannot be good for Liverpool as a long-term business."
The international marketing director of Liverpool's main sponsor, Keld Strudahl, has welcomed any takeover by DIC and bemoaned the decision to postpone plans for a new stadium.
"That Liverpool is for sale is a badly kept secret but nobody has the money to invest right now," he told The Guardian. "The only people who can invest are those not interested in making a profit.
"If DIC become the new owners, I cannot foresee any problems working with them.
"We had a good dialogue with them before Hicks and Gillett. As the main sponsor, we saw their business plan and it looked good.
"As far as I understand, DIC is as big a player in a potential Liverpool takeover as previously believed. You shouldn't underestimate the impact the credit crunch has had on clubs. At the moment there are not a whole lot of investors interested in buying Premier League clubs."
Strudahl clearly suggests that Liverpool are standing still with Tom Hicks and George Gillett as owners, saying: "While we have a good relationship with Tom Hicks, we are naturally unhappy that the planned new stadium has been postponed. That cannot be good for Liverpool as a long-term business."
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