Liverpool will be hoping their new mascot 'Mighty Red' can give them a boost on the commercial front, but he won't be turning up to any matches just yet.
The club's American owners are trying to increase commercial revenue and see the new mascot as a good way to appeal to the younger Liverpool fans.
The reception the big red bird received from kids when he made his debut at a children's party on Sunday appeared to suggest Mighty Red is set to become a hit at Liverpool.
However, it seems it was a good decision not to allow him onto the touchline at Anfield just yet as he didn't go down too well with the older supporters, with some reacting negatively to the new member of Liverpool FC.
One fan told the Daily Mail: 'It looks ridiculous. We'll be a laughing stock if this thing appears on the touchline. It's just more Americanisation of the club.
'While it's fine for the kids - it will be good at children's parties - and is marginally better than the utterly dreadful Olympics mascots, just keep it away from Anfield.'
Although the fan did concede the new mascot was a hit with the kids.
The supporter added: 'I was there for the launch of Mighty Red and he went down brilliantly with the kids, who are the intended targets for this mascot.
'They ran like mad to get their goodie bags off him, they danced around him and queued up to have their pictures taken. They loved him!'
The mascot is based on the symbol that appears on the club's badge.
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