Liverpool Football Club has signed a three-year sponsorship extension with international tyre brand Maxxis. Having joined Liverpool in June 2009 as part of a three-year deal, under terms of the new agreement Maxxis will continue to serve as an official sponsor of the Anfield-based Premier League club until 2015.
As part of the deal Maxxis will continue to engage will Liverpool fans and enjoy a significant brand presence at Liverpool's 45,000-capacity home ground. Financial terms of the extension were not released.
Liverpool Football Club managing director Ian Ayre said, "As with all our partnerships, we have taken time to form a relationship with Maxxis so we can support mutual goals more effectively and provide significant brand visibility. I am delighted to announce the extension today and we look forward to working with Maxxis over the next three seasons.”
Maxxis Tyres Derek McMartin added, "It’s fantastic news that we’ve extended our partnership with Liverpool Football Club until 2015. We’ve built a strong relationship with the club and fans over the last three years, and we look forward to expanding our successful partnership over the coming seasons.”
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