Liverpool's owners have appointed the former managing director of Fenway Sports Management as their new chief commercial officer.
Billy Hogan, who worked for the marketing wing of John Henry's company, will be responsible for sponsorships, ticketing and hospitality, retail and merchandise, club memberships, club tours and friendlies as well as Liverpool FC's Soccer Schools.
The 37-year-old sports marketing executive will replace Graham Bartlett who parted company with the Reds in March after less than a year in the job.
He has already worked on a number of Liverpool projects, including the record-breaking £25million per year kit deal with Warrior Sports and putting together Liverpool's pre-season tour of North America.
Hogan told the club's official website: "I've witnessed first-hand the passion and loyalty fans have for this club and I look forward to working with the staff, partners and future sponsors to grow and develop Liverpool's brand and commercial presence globally to help ensure the long-term growth of this storied club."
Liverpool managing director Ian Ayre added: "Having worked at a senior level within Fenway Sports Management, Billy has been working alongside LFC for the last 18 months on a number of partnership projects and brings with him a rich pedigree of expertise and resource.
"In many respects this appointment reflects the great spirit of partnership between all of the Fenway Sports Group and LFC."
The club have also brought in former Sports Illustrated senior editor Jen Chang as their new corporate relations and communications director.
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