Wednesday, January 04, 2012

Liverpool FC & Konica Minolta Sign Long-Term Partnership

Liverpool FC has teamed up with the global print and document management company, Konica Minolta, to create a unique partnership that will benefit both companies.

The long-term relationship will see the Club working with Konica Minolta to help raise their profile as a provider of print and document management services to SMEs, public sector, commercial and enterprise business through brand affinity and engagement with Liverpool supporters.

The partnership will also see Liverpool FC benefiting from Konica Minolta's skills, experience and expertise in their role as the Club's Official Print and Document Management Partner.

Ian Ayre, Managing Director of Liverpool Football Club, said: "We are excited about working with a brand that has such an innovative and fresh approach to business solutions and the Club will provide Konica Minolta with significant brand visibility and access to our supporter base."

Neil Dingley, Konica Minolta's Operations Director & Company Secretary added: "Our partnership with LFC supports our corporate vision of developing long-term partnerships that optimize mutual profitability as we will be able to improve efficiencies and reduce operational costs associated with managing print and document management for the Club. At the same time, we will be able to raise our own profile in the B2B arena as the market leader."

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