LFC Scoops Tourism Award

Liverpool Football Club's Stadium Tours and Museum are celebrating having picked up the Best Large Visitor Attraction title at The Merseyside Partnership Annual Tourism Awards 2011.

The Club's fun and interactive stadium tours have trained guides and LFC football legends who provide fascinating insights into Anfield's celebrated past and takes in rarely seen areas of the stadium. LFC also offers a number of award-winning visitor days that provide a complete Anfield experience suitable for all the family and even allow the 'big kids' to train and play with hand-picked LFC legends. Visitors to Anfield follow in the footsteps of Shankly, Paisley and Dalglish, sit in the same dressing room as Gerrard, Suarez and Carragher and walk down the famous tunnel to emerge to the roar of the Anfield faithful.

The Club's family themed Boot Room restaurant opened last year and welcomes visitors to Anfield with quality, freshly prepared food with unique twists that add a little theatre to the dining experience.

Tom Cassidy, Commercial Tourism Manager at Liverpool Football Club, said: "We are delighted to be recognized with this prestigious award as we've taken a very different approach to the football club as a visitor attraction. Families from all over the world visit us every year and we are determined to continue making improvements and ensure they have an enjoyable experience when visiting Anfield."

The Large Visitor Attraction category was made up of seven finalists, and LFC beat off stiff competition from Albert Dock, Merseyside Maritime Museum, The Beatles Story, Knowsley Safari Park, Spaceport and Mersey Ferries to win the award.

TMP Chief Executive Lorraine Rogers added: "The Annual Tourism Awards event is an opportunity for all of the key organisations in the visitor economy to get together and celebrate the very significant collective progress and success that has been achieved. The winners of the awards go on to represent the city region at a national level and can help attract greater profile for the whole destination by being the best in their category."

Liverpool Football Club will now go forward to represent Liverpool City Region in the Large Visitor Attraction category of the Enjoy England Awards for Excellence next year.