Friday, April 01, 2011

Standard Chartered Want Asian Stars At Anfield

Liverpool shirt sponsors Standard Chartered are hoping the club signs up an Asian star to boost commercial opportunities in the Far East.

Gavin Laws, head of corporate affairs at Standard Chartered, hailed the impact of Manchester United’s South Korean international Park Ji-sung in the region and believes signing a similar talent would be an ideal way for the Reds to connect with the Asian market.

“The real power for what Liverpool could do for us, and I think for the English Premier League, is if there was a way they could nurture foreign players from Asia ... a great Asian player - you see what Park Ji-sung does for Manchester United,” he said.

“The markets in Asia and the Middle East are so nationalistic, they are very proud about their countries. One appearance from a player, say from Dubai in the Premier League, and you’d have the whole of Dubai watching it.”

Laws wants to see Kenny Dalglish signed up as the Reds’ permanent manager.

He said: “I’d like to see Kenny as the long term manager - I’m sure the club would. They are going to be talking to him if they aren’t talking to him already.

“The Kenny magic is all around the world, everybody believes Kenny can take the club (forward) and that means they stay focused and that means they stay in the newspapers around the world... we are looking for brand awareness.”

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