Premier League soccer club Liverpool FC has agreed a deal with Snow Valley to develop a mobile merchandise store.
The new store will allow Liverpool fans to purchase the same range of content as they would on the full online store, and the site will offer broadly the same functionality. Although it has been optimized for use on the Apple iPhone and iPad, it will also be available across all smartphone platforms and is usable on some older phones. Using Snow Valley's Muse ecommerce platform, the site will also be able to link to information from social media sites, including Facebook.
Liverpool is the first soccer club worldwide to offer their supporters such a service.
Speaking to Marketing magazine, Liverpool FC internet sales manager Chris Jennions said: "[The store is] driven by our fans. We could see that they were visiting the site with their phones and so it made sense to provide them with a really good mobile-optimized shopping experience."
According to the European Football Marketing Report, issued this week by German agency Sport + Markt, revealed that Liverpool generated more revenue from merchandise sales than any other English club last year. The Reds finished third in the list - which measured merchandise sales by clubs across Europe's top leagues - behind Spanish giants Real Madrid and Barcelona but ahead of bitter rivals Manchester United.
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