Video search and navigation company Edit.TV has signed a deal with Liverpool FC to offer fans personalised match highlights.
Liverpool-based Edit.TV says LFC is the first major sports club to sign up to its YourSportTV application.
The service – backed by 17 patents – means fans can search and tag video of a match to create their own highlights package.
A free trial of the service is now available to subscribers on the club’s website
The deal with LFC has been warmly welcomed by both Old Hall Street-based Edit.TV and Press Association Sport, which has come on board as the “official data partner” of Edit.TV and will sell YourSportTV to holders of global TV rights for sports events.
The two companies will work closely together to market the technology to rights holders including sports clubs and competition owners, online broadcasters and bookmakers.
Matt O’Connor, one of Edit.TV’s directors, said: “We are delighted to have signed a contract with Liverpool FC for the 2011/12 season following a successful trailing of our technology.
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