Friday, October 08, 2010

Fuller Roles Planned For Dalglish And Fans' Figurehead

The roles of Kenny Dalglish and fans' leader Rogan Taylor will be high on the agenda of the new American owners, ESPNsoccernet can exclusively reveal.

As they wait for the legal battle to play out in court, New England Sports Ventures' (NESV) top brass, led by founder John W Henry, are busy planning the first days of their new regime. Henry and his team are keen to understand as much as they can about all the players in the Liverpool drama, knowing that first impressions will be very important when they arrive on Merseyside.

One of the key issues for Liverpool's potential new owners is how they engage with the fans and the local community from day one. NESV are extremely savvy businessmen who are acutely aware of the need to conduct themselves in a different manner from that of Hicks and Gillett.

An insider told ESPNsoccernet: "How best to engage the fans is always going to be a delicate issue after Hicks and Gillett, but it is nonetheless a major issue and one of great importance."

To that end, they are already thinking about how best to begin listening to local ideas and concerns as they look to develop their plans for the Club.

Kenny Dalglish is one figure whose views they will doubtless seek. Rogan Taylor, leading local academic and head of ShareLiverpool, the group promoting fan involvement at board level, is another who may have a role to play.

"We have to remember Liverpool fans will never greet with open arms any incoming owner because they have been badly burned once,'' Rogan Taylor told the Daily Telegraph. Taylor's group can potentially bring the prospect of additional investment to the table. He said: "I think I can get 100,000 Liverpool fans to write out cheques for £500 each if they can guarantee they won't be shafted again.''

What Taylor might get for his putative £50 million remains to be seen. It is far too early to say whether there is a realistic prospect of the additional cash being deliverable or of it buying the fans anything as tangible as a seat on the board.

However, the potential new owners will arrive in Liverpool very much in listening mode. They know that it is vital not to promise too much and then fail to deliver and they want to make sure that they can build solid long-term relationships with supporters groups.

The role of Dalglish in the new regime, and how best to engage the fan base in a real and workable way, is a key issue. Dalglish is seen as a marginal figure within the Tom Hicks/George Gillett ownership, though he is an ambassador and Head of Football Development for the club.

Hicks and Gillett arrived at Anfield with plenty of hype about engaging the fans, but never attracted any warmth to say the least.

The NESV team understands how their fellow Americans failed to embrace the fan base as positively as they should have done, and how an icon like Dalglish is part of the fan culture of Anfield. It is also intriguing to note Dalglish's view that renovating Anfield should not be dismissed in the quest to build a new £400 million stadium which might be out of the financial reach of the club.

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