Liverpool chairman Martin Broughton has revealed that he took on the job at Anfield because he wants to see the club restored to its former glories.
Broughton, a lifelong Chelsea fan and current chairman of British Airways, was hired by the Reds with the aim of finding a new buyer for the club.
His motivations for doing so are purely about football, he insists, and hints that money has been wasted over the last few seasons at Anfield.
"I've taken the role on because Liverpool represents one of two, three or four footballing icons in the league," Broughton told Director magazine.
"Putting them back in their rightful position is in the interests of British football and the league. Seventh [where the club finished in the Premier League last season] is not their rightful position, and neither is administration.
"Remember, over the past five years, LFC is second only to Chelsea in terms of gross and net player spend. The question is whether the money has been spent wisely."
Broughton sees Liverpool as "a trophy asset worth a lot of money" and maintains that a buyer will be found for the Merseyside club.
"As long as we get sensible offers, we can do a deal," he added.
"We are out there to find someone wealthy. But it's important that they can win popular support."
The chairman does see similarities between his BA job and his role at Anfield, with media management an ongoing issue.
"In terms of intensity it's not very different to BA, where every little detail seems to fascinate the press," he explained.
"The level of misreporting is about the same, but the level of fabrication is higher. Football is a unique business.
"In any M&A [merger and acquisition] there are various stakeholders but supporters and their passion bring a new dimension."
Former Liverpool owner Peter Moores wrote an angry letter to The Times at the end of last season urging the current owners of the club, Tom Hicks and George Gillett, to sell as soon as possible.
Broughton though dismisses the letter as a largely irrelevant gesture.
"No, I just found it sad," he asserted.
"An old man trying to justify what he himself saw as a mistake by blaming everyone except himself. Who chose to sell? He just went for the most money."
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