Saturday, May 29, 2010

New UEFA Rules Mean Liverpool Will Find It Eenormously Difficult' To Get Back Into The Champions League

Stoke City chairman Peter Coates believes that Liverpool will find it “enormously difficult” to reclaim a place in the Champions League due to the new financial rules that UEFA are introducing.

The new rules will mean that clubs will only be able to spend money that they earn, and the Stoke chairman believes that this will just benefit those clubs already in the Champions League, increasing their financial power.

Liverpool have already missed out on an estimated £30 million for failing to qualify for next year’s Champions League and Coates believes this could prove to be costly.

"It has been great this year with Spurs doing so well but Liverpool could find it enormously difficult with these new rules to get back into the Champions League, which causes the biggest distortion in football," he told BBC Radio Five.

Coates added that whilst he agreed with the principles of the new rules, he believes that in reality, they are simply widening the gap between the top teams and everyone else.

"I have a reservation about these new rules, in that it will affect clubs who want to get into Europe because it is going to reinforce what I call a quadopoly.

"What [UEFA president] Michel Platini is recommending on the whole seems sensible and good but it means up to £50m for playing in the Champions League and it will reinforce those top clubs and make it very difficult for anyone to break into that,” he added.

Teams like Manchester City and Chelsea could be those worse hit by the new rules, as UEFA aim to clamp down on ‘sugar daddies’ bankrolling clubs with limitless funds.

Stringent checks by an independent watchdog will look to prevent owners from bypassing the rules with massive sponsorship deals. The panel will survey all deals from companies affiliated to owners to ensure that they are not paying over the market rate in an attempt to boost revenue.

Despite their failure to qualify for the Champions League this year, Liverpool are thought to be unworried about meeting the new rules set out by UEFA.

The club has dramatically increased their commercial revenue over the past three years, second only to Manchester United, according to Deloitte.

They earned £67.7m from commercial revenues last year, just behind Manchester United’s £70m, and considerably in front of Chelsea’s £52.8m.

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