Despite continuing fan discontent and concerns over the financing of the club's debt, Liverpool FC's owners Tom Hicks and George Gillett were given a boost this week when it was revealed that the club's revenues have been boosted by almost €10 million.
Liverpool have moved up to seventh place in Deloitte's Football Money League, after the Reds' annual revenues climbed from €207.4 million to €217 million. Liverpool still trailed Premier League rivals Arsenal, Chelsea and Manchester United, but United's revenues only improved by €2.2 million, and both chelsea and Arsenal recorded lower revenues than in previous years.
'Broadcasting revenue of £74.6m (€87.6m) has risen by £3.8m (5%) since 2007/08,' reports Deloitte. 'The increase reflected a second place Premier League finish in 2008/09, which provided £50.3m of revenue (a £4.3m (9%) uplift). Reaching the quarter-final of the Uefa Champions League in 2008/09 earned Liverpool €23.2m (£19.7m) which was €3.6m lower than the amount received from Uefa for reaching the semi-final in the previous season. Having failed to reach the last 16 of the Champions League in 2009/10, Liverpool will be looking for a very strong Uefa Europa League performance to minimise the shortfall against the level of European revenues they usually generate.
'Despite the challenging sponsorship market, Liverpool achieved a £13.5m (25%) increase in commercial revenues to £67.7m (€79.5m), which accounts for 37% of the club’s total revenue, following the commencement of four new partnerships, reportedly worth a combined £10m (€12m).'
Deloitte also noted that Liverpool's performance is likely to improve in coming seasons, when, amongst other things, its £20 million per year shirt sponsorship agreement with Standard Chartered begins. That deal more than double what Liverpool currently receive annually from Carlsberg. However, the report also noted that, to move up the Football Money League, Liverpool are likely to need to move to their proposed new stadium.
Failure to do so has been a key part of fan discontent at Anfield. A poster campaign in Liverpool has seen billboards throughout the city carry the message: 'Tom and George, Debt, Lies, Cowboys. Not welcome here.'
Liverpool have moved up to seventh place in Deloitte's Football Money League, after the Reds' annual revenues climbed from €207.4 million to €217 million. Liverpool still trailed Premier League rivals Arsenal, Chelsea and Manchester United, but United's revenues only improved by €2.2 million, and both chelsea and Arsenal recorded lower revenues than in previous years.
'Broadcasting revenue of £74.6m (€87.6m) has risen by £3.8m (5%) since 2007/08,' reports Deloitte. 'The increase reflected a second place Premier League finish in 2008/09, which provided £50.3m of revenue (a £4.3m (9%) uplift). Reaching the quarter-final of the Uefa Champions League in 2008/09 earned Liverpool €23.2m (£19.7m) which was €3.6m lower than the amount received from Uefa for reaching the semi-final in the previous season. Having failed to reach the last 16 of the Champions League in 2009/10, Liverpool will be looking for a very strong Uefa Europa League performance to minimise the shortfall against the level of European revenues they usually generate.
'Despite the challenging sponsorship market, Liverpool achieved a £13.5m (25%) increase in commercial revenues to £67.7m (€79.5m), which accounts for 37% of the club’s total revenue, following the commencement of four new partnerships, reportedly worth a combined £10m (€12m).'
Deloitte also noted that Liverpool's performance is likely to improve in coming seasons, when, amongst other things, its £20 million per year shirt sponsorship agreement with Standard Chartered begins. That deal more than double what Liverpool currently receive annually from Carlsberg. However, the report also noted that, to move up the Football Money League, Liverpool are likely to need to move to their proposed new stadium.
Failure to do so has been a key part of fan discontent at Anfield. A poster campaign in Liverpool has seen billboards throughout the city carry the message: 'Tom and George, Debt, Lies, Cowboys. Not welcome here.'
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