English Premier League club Liverpool may have had a difficult week on the pitch, but has had a great time off it, adding its second new sponsor in three days.
Halliwell Jones BMW will become the club's official supplier of motor vehicles this season, a position which entitles it to 'prominent exposure at Anfield, engagement with Liverpool Football Club’s fan base and the opportunity to provide fans with unique football and motoring experiences.'
More importantly to Liverpool, the partnership is worth a significant sum of money to the club, despite not being on the scale of the partnership signed with 188Bet earlier in the week.
"Liverpool Football Club is always proud to work with prestigious companies such as Halliwell Jones," said Ian Ayre, Liverpool's commercial director. "As an active business within the region, Halliwell Jones will enable us to develop a number of initiatives that will benefit our fans."
Phillip Jones, Halliwell Jones managing director, added: "We at Halliwell Jones hold a strong presence within the North West of England & North Wales. Having commenced our business operations in 1987, the Group has developed to its present position of employing in excess of 300 people at our seven sites throughout the region.
"In addition to our commercial interests, our strong social conscience has seen the group involved in many community and charitable areas also. Having been commercially involved with the club in a smaller capacity throughout the last few years we are naturally delighted to enter into this major partnership with one of the world's most prestigious football clubs."
Halliwell Jones BMW will become the club's official supplier of motor vehicles this season, a position which entitles it to 'prominent exposure at Anfield, engagement with Liverpool Football Club’s fan base and the opportunity to provide fans with unique football and motoring experiences.'
More importantly to Liverpool, the partnership is worth a significant sum of money to the club, despite not being on the scale of the partnership signed with 188Bet earlier in the week.
"Liverpool Football Club is always proud to work with prestigious companies such as Halliwell Jones," said Ian Ayre, Liverpool's commercial director. "As an active business within the region, Halliwell Jones will enable us to develop a number of initiatives that will benefit our fans."
Phillip Jones, Halliwell Jones managing director, added: "We at Halliwell Jones hold a strong presence within the North West of England & North Wales. Having commenced our business operations in 1987, the Group has developed to its present position of employing in excess of 300 people at our seven sites throughout the region.
"In addition to our commercial interests, our strong social conscience has seen the group involved in many community and charitable areas also. Having been commercially involved with the club in a smaller capacity throughout the last few years we are naturally delighted to enter into this major partnership with one of the world's most prestigious football clubs."
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