Liverpool Football Club today announced the Spain Tourism Board has signed a three-year deal with the Reds to become the club's 'Official Destination Partner'.
Liverpool FC have a well established affinity with Spain and the deal will enable the Spain Tourism Board, also known as Turespana, to promote Spain's beauty and diversity to a worldwide audience, commencing from this season.
Turespana will be entitled to an extensive rights inventory that will offer them prominent exposure, engagement with Liverpool Football Club's global fan base and the opportunity for fans to experience Spain through some exciting initiatives at Anfield.
Turespana's Head of Marketing and Communications, Enrique Ruiz de Lera, said: "We are developing an integrated sport marketing strategy worldwide to capitalise on the large amount of Spanish players that are world icons in many sports like football, tennis, basketball and racing.
"Liverpool Football Club, as the Premier League club with the best Spanish connection was an obvious choice for us and we look forward to a long-term partnership that will allow us to talk to the huge LFC fan base, especially in UK and Asia."
Ian Ayre, Liverpool Football Club Commercial Director, added: "Working with Turespana makes absolute sense for Liverpool Football Club.
"Spain has had a huge influence on our Club in the modern era, and thanks to our Spanish manager and Spanish contingent of players both past and present, we have developed strong links with the country.
"The link between Liverpool Football Club and Spain is recognised all over the world and we look forward to developing a number of initiatives."
Liverpool FC have a well established affinity with Spain and the deal will enable the Spain Tourism Board, also known as Turespana, to promote Spain's beauty and diversity to a worldwide audience, commencing from this season.
Turespana will be entitled to an extensive rights inventory that will offer them prominent exposure, engagement with Liverpool Football Club's global fan base and the opportunity for fans to experience Spain through some exciting initiatives at Anfield.
Turespana's Head of Marketing and Communications, Enrique Ruiz de Lera, said: "We are developing an integrated sport marketing strategy worldwide to capitalise on the large amount of Spanish players that are world icons in many sports like football, tennis, basketball and racing.
"Liverpool Football Club, as the Premier League club with the best Spanish connection was an obvious choice for us and we look forward to a long-term partnership that will allow us to talk to the huge LFC fan base, especially in UK and Asia."
Ian Ayre, Liverpool Football Club Commercial Director, added: "Working with Turespana makes absolute sense for Liverpool Football Club.
"Spain has had a huge influence on our Club in the modern era, and thanks to our Spanish manager and Spanish contingent of players both past and present, we have developed strong links with the country.
"The link between Liverpool Football Club and Spain is recognised all over the world and we look forward to developing a number of initiatives."
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