Despite Liverpool concluding a world record shirt sponsorship deal with Standard Chartered earlier this month - a partnership the bank put down to the club's huge global fan-base - managing director Christian Purslow has warned that those same fans could put off other sponsors.
There has been great discontent at Anfield over the club's management by owners Tom Hicks and George Gillett, which has manifested itself in a number of fan protests. However, Purslow has called on the fans to cease those protests, warning them that their actions harm the club's commercial development, and have made it more difficult to conclude deals.
"Specific protest action at games made the financial and commercial part of the development of LFC more difficult as it can put off potential sponsors and business partners if they think there will be hassle," said Purslow in a meeting with the Spirit of Shankly (SOS) group.
Meanwhile, the club has again stated its desire for outgoing shirt sponsor Carlsberg to remain a club partner. "We see lots of opportunities for Carlsberg to continue with us - as do they," said Liverpool commercial director Ian Ayre. "Fans think of it as part of our family."
There has been great discontent at Anfield over the club's management by owners Tom Hicks and George Gillett, which has manifested itself in a number of fan protests. However, Purslow has called on the fans to cease those protests, warning them that their actions harm the club's commercial development, and have made it more difficult to conclude deals.
"Specific protest action at games made the financial and commercial part of the development of LFC more difficult as it can put off potential sponsors and business partners if they think there will be hassle," said Purslow in a meeting with the Spirit of Shankly (SOS) group.
Meanwhile, the club has again stated its desire for outgoing shirt sponsor Carlsberg to remain a club partner. "We see lots of opportunities for Carlsberg to continue with us - as do they," said Liverpool commercial director Ian Ayre. "Fans think of it as part of our family."
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