Wednesday, July 22, 2009

Liverpool Insist Asian Tour Is About Fans, Not Money


Liverpool have insisted that the fans, not commercial opportunities, are the reason that they are undertaking their Asian tour.

Many see tours such as this as purely for financial benefit, but the Reds' commercial director, Ian Ayre, told the club's official website, "We have a duty to contribute to these football markets and to our supporters over here.

"We have in place a strong legacy program encompassing many different initiatives and which can be broken down into different areas. For example, we have a knowledge transfer program at which Rafa [Benitez] will meet coaches from Thailand and Singapore, I will be meeting representatives from the local businesses and the medical team will also be having sessions.

"We will be running a kids' program with open training sessions to try and show people what we do and how we do it.

"The important thing is that when our plane lands back in Liverpool there will still be things going on in our name over here which we can continue to support."

Liverpool's first match on tour is against Thailand on Wednesday, before they fly out to Singapore.

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