Liverpool chairman Tom Werner says the club will continue to spend big in order to bring success back to Anfield.
The Reds have embarked upon one of its busiest ever periods in the transfer market since being taken over by the Fenway Sports Group (FSG) back in October of last year, after a torrid few years under previous owners George Gillett and Tom Hicks.
Newcastle left-back Jose Enrique will become manager Kenny Dalglish's fifth signing when he finalizes his £5.5m move from Newcastle this week, taking the Reds' spending under FSG to well past the £100m mark in under a year.
And Werner insists he and principal owner John W Henry will continue to provide the backing for Dalglish and Director of Football Damien Comolli as they look to improve the squad further, and says the club is determined to end its 21-year-wait for a league title, and its five-year silverware drought.
"I don't think anybody is working harder than we are right now to continue to see if we can recruit talent," said Werner. "We are willing to spend pounds to upgrade the team and I think that both clubs, both the Boston Red Sox (FSG's other major sporting interest) and Liverpool, are blessed with management that is tireless and smart and I think that is the essential ingredient.
"The experience of being in New England when the Red Sox won (the World Series) after 86 years of drought, is hard to actually articulate, it was as if the whole region was floating for quite a while. When you think about 86 years, you think about the fact that some people came to Fenway Park in 1920 and passed away before seeing the world championship.
"One of the things that happened after we won the World Series is that people were actually buying World Series pennants and bringing them to their parents grave so that they could participate in that success. So I know how sports can have such a great impact on your life, and just lift you up.
"We want to win trophies. We want to have more trophies in our trophy case. I know the joy; I've seen the pictures when you all came back from (the 2005 Champions League win in) Istanbul, and to see the thousands and thousands of people lining the streets in Liverpool, that is such a dream.
"I think to look at my career in sports, the lessons that I learnt in San Diego helped us become better stewards in Boston, and hopefully we'll be better stewards in Liverpool through the lessons we've learnt. I think the most important thing, and it may seem obvious, is to put a quality product out there for your fans.
"These are people who spend their hard earned pounds to come to see the club. We've got supporters all around the world who expect a quality product, and so it's been our goal to try to improve our position on the pitch, and to try and create a environment for players to say they want to play in Liverpool, and bring some of the lustre that all the fans know back to the club."
Liverpool kick-off their Premier League campaign against Sunderland at Anfield tomorrow afternoon, with many tipping the Reds to make a sustained bid for Champions League qualification this season.
And Werner believes that with Dalglish, who signed a three-year contract as manager in May, at the helm, and with the support of the Anfield crowd, the club should be aiming high heading into the new campaign.
"I can't think of somebody who embodies the relentlessness and the drive and the attitude of excellence better than Kenny," he said. "Obviously we knew of him before we met him. I think he is a natural leader.
"I've had the privilege to watch him as he trains the men at Melwood, and I just think he's so charismatic and I think he's been able to instil a sense of purpose into the club, and when he says something I think people listen."
He added: "(Fans in America) care so much about the Boston Red Sox, just as our fans around the world care for Liverpool.
"They're knowledgeable, they tell you when they're unhappy, and I've heard some comments about that as the Chairman of Liverpool! They'll say, you know, have a beer with me because we know you're doing a good job and I guess from my own point of view, the thing that drives me is for John, and I, and you to leave the club in better shape than when we got there.
"Our hope is that we can make our fans proud of what we have done. I don't want to promise so much. I know John has said we're going to be top four, and Kenny says, well, why can't we win? But we just want to move forward we want to be better this year than last year and just keep going on the right track."
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