An innovative health program is harnessing the power of football to encourage young men to pay closer attention to their fitness.
Premier League Health (PLH) has been adopted by 16 Premier League clubs - including Liverpool and Everton - in an attempt to reach out to over-18s.
The £1.6m of funding from The Football Foundation allows the clubs with PLH status to implement programs designed to raise men’s awareness and help them adopt healthier lifestyles.
A Premier League spokesman said: “An increasing proportion of young men are overweight or obese, leading to a significant risk of cardiovascular disease, diabetes and fat-related cancer, amongst other health problems.
“Smoking, excessive alcohol intake, low physical activity levels and other risk-taking are estimated to account for over 14 years of lost life.”
The spokesman added: “Currently there is limited provision for tackling the health needs in these vulnerable groups of men.”
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