Liverpool are set for a much needed £150million cash injection from sportswear giants Adidas, according to a report in the News of the World this morning.
The current deal between Adidas and Liverpool, worth £12m-a-season, has two years to run but discussions are underway over a new ten-year deal.
Along with Manchester United, Liverpool have massive amounts of worldwide shirt sales and Adidas have told managing director Christian Purslow that they are eager to start negotiations.
The News of the World fail to add whether Liverpool boss Rafa Benitez will see any of this cash injection but some of the £15m a year fee could well find itself in the transfer kitty of whoever is in charge at Anfield.
Chris Bascombe adds in the Sunday tabloid that "Adidas also believe star names including Fernando Torres and Steven Gerrard will stay beyond this summer, so are moving swiftly to protect their lucrative partnership."
The current deal between Adidas and Liverpool, worth £12m-a-season, has two years to run but discussions are underway over a new ten-year deal.
Along with Manchester United, Liverpool have massive amounts of worldwide shirt sales and Adidas have told managing director Christian Purslow that they are eager to start negotiations.
The News of the World fail to add whether Liverpool boss Rafa Benitez will see any of this cash injection but some of the £15m a year fee could well find itself in the transfer kitty of whoever is in charge at Anfield.
Chris Bascombe adds in the Sunday tabloid that "Adidas also believe star names including Fernando Torres and Steven Gerrard will stay beyond this summer, so are moving swiftly to protect their lucrative partnership."
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