Liverpool’s £80m Shirt Deal Equals Biggest Ever

Liverpool have secured a new shirt sponsorship deal that equals the most lucrative in football history after signing a four-year agreement with Standard Chartered, the London-based international bank, worth £80 million over four years.

With their present deal with Carlsberg due to expire in mid-2010, Liverpool’s commercial department, headed by Ian Ayre, has been looking for a money-spinning agreement in keeping with the club’s status as one of the most recognisable brands in world sport. Until July, an exclusivity accord with Carlsberg prevented them from entering into talks with any other interested parties but once that had expired, Liverpool moved swiftly to tie up a new deal.

Carlsberg has enjoyed a 17-year relationship with Liverpool, one of the longest-running associations in world sport, but was unwilling to match the £20 million a season offer made by Standard Chartered, which equals the deal struck by Manchester United with Aon Corp, the American financial giant, in June.

Liverpool have long been criticised by their supporters for punching below their weight when it comes to commercial opportunities but the sponsorship deal struck by Ayre, the commercial director, is an indication that the club are beginning to make the most of their glittering history and worldwide fan base.

The fact that the Merseyside club have secured a sponsorship arrangement on a par with United’s is also hugely symbolic, with Liverpool having trailed some way behind their North West rivals for several years in terms of commercial enterprise. Liverpool’s deal with Carlsberg, for example, is worth just £7.2 million per annum, a figure that fell short of United’s £14 million income from AIG, the American insurance corporation.

The deal with Standard Chartered will be confirmed by Liverpool imminently, with George Gillett Jr., the club’s co-owner, having admitted during a radio interview that he expects a formal announcement to be made on Friday. “I think people will be pleased and surprised,” Gillett said. “It will be one of the great, worldwide corporations. And I think it will be a sponsor people will be pleased and surprised to be [associated with].”

For the first time since he bought Liverpool along with Tom Hicks in February 2007, Gillett has admitted that he could be willing to sell the club “if someone gets beamed in who’s got bags of money”.

But the revelation was tempered by the American’s admission that he would “probably” be at the helm for the long term.

“The club is in outstanding shape,” Gillett said. “Economically, it’s never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league.”

Liverpool, meanwhile, have sealed a £250,000 deal with Southend United for the transfer of Michael Ngoo, a 16-year-old centre forward who was also being watched by Manchester United. Ngoo, who is 6ft 4in and has been likened in style to Peter Crouch, impressed during a recent trial with United but Liverpool have beaten their North West rivals to his signature after meeting Southend’s asking price.

In a departure from the recent furore surrounding the transfers of a number of teenagers, the deal for Ngoo has not resulted in acrimony between Liverpool and Southend, with the Coca-Cola League One club praising their Barclays Premier League counterparts for the way negotiations were conducted.

Jamie Carragher Eager To Complete Medal Collection With Premiership

One month and two defeats into the season, the clock is already audibly ticking on Liverpool’s championship challenge.

But for at least one of Rafael Benitez’s squad, there is extra incentive to beat the sands of time.

As a mainstay of the Anfield effort since making his debut back in January 1997, Jamie Carragher has played an integral role in all subsequent triumphs.

Yet a medal haul that includes the European Cup, UEFA Cup, FA Cup, League Cup and UEFA Super Cup still has one notable, gaping omission.

And at the age of 31, the Anfield vice-captain admits to having dwelled on possibly not being around long enough to in appear in what he is convinced will soon be the inevitable – a title-winning Liverpool team.

“It is at the back of my mind but Liverpool is about winning things now – that’s what we want, as well as in the future,” says Carragher. “Rafa can’t be thinking ‘I have to win the league for Carra’, he’s doing it for the club, as well as building for future seasons.

“I’m sure we will get there in the end, whether it’s with me or without me. It’s important this club gets back to winning titles, but for Liverpool, not just me, even though on a personal level I would love to do it.

“I’ve been lucky enough with what I have won now, and really grateful for it, but obviously I want to win that Premier League. If not, then I have still won lots of trophies, but the main thing is seeing Liverpool win titles, whether I’m here or not.”

Having already retired from international football to help prolong his club career, Carragher faces strong competition for a centre-back berth this season with Martin Skrtel, Daniel Agger and new arrival Sotirios Kyrgiakos.

But the defender says: “I think the whole squad is under pressure for positions now. Rafa’s always liked a big squad, with two for each place.

“Teams change around a lot now, and some people say our squad is still not big enough, but I think we have a strong one.”

The early-season defeats to Tottenham Hotspur and Aston Villa have quelled the expectation this could be Liverpool’s year to end a title drought that stretches back to 1990.

Benitez’s men have already lost as many league games as they did in the whole of last season, but Carragher is convinced there remains plenty of time to overcome that slipshod start.

“What we have to do is stay focused, and I’m old enough and mature enough not to listen to everything others say,” he says. “We’re aware we’ve lost two of the first four, when we only lost two all year last time, but it’s not how many you win or lose, it’s how many points you get.

“In the last two seasons we have lost less games than Manchester United, and they won the league twice, so that proves the point. But if you keep losing games, you keep losing points, and we have to put that right.

“We have to make sure we don’t worry about other teams. Hopefully that’s something we can learn from last season – don’t think about them, just do your own stuff.

“With 10 games to go last season we were five or six points behind United and people were saying we had a great chance of winning the league. We’re six points off the top now and have 34 games to go.

“If we have that many left, rather than just ten, obviously we have much more chance of making it up, but we are still in the title race, no doubt about it.”

Each of the seven goals Liverpool have conceded this campaign have come from set-pieces, reopening the tiresome debate over Benitez’s zonal marking system.

Carragher has his own view on the shortcoming, and says: “We’ve conceded our goals at set pieces this season, but I don’t think that’s down to a lack of understanding. It’s maybe that we haven’t attacked the ball, lost a runner or something. The whole team comes back defending in the box and if one man doesn’t do their job, the ball’s in the back of your net.

“It’s not about the new players because in general play we have been fine, but it’s obviously something we have to improve on.

“People always say when you man mark you know whose fault it is when the goal goes in. But because we know the zonal system a bit better than you guys, we know who’s at fault when someone’s not done their job, and we talk about that on the training ground to put it right.

“It’s easy to point the finger at man marking, but we are aware of where things have gone wrong and on Saturday we have to put it right.

“We’ve been using that system for a long time so everyone should be comfortable with it. Personally I’ve been doing it for five or six years with the manager, and for a few of them we’ve had one of the best records in the Premiership. It’s about players wanting to head the ball and being aggressive in the box.”

Reina Plays Down Liverpool's Title Chances

Liverpool goalkeeper Jose Reina insists winning the Premier League is "not a realistic objective" with the current squad of players, some of whom are becoming frustrated at Anfield.

Although the Reds finished second last year and were hoping to go one better this season, ending their search for a first Premier League title, Reina thinks Liverpool lack the match-winners to do so.

After a mixed start to the current campaign, including two defeats from their first four outings, Spain international Reina has voiced his doubts about the depth of the playing staff.

"We all want to win the league but right now it's not a realistic objective," he told The Guardian. "There isn't frustration, there's resignation. We know what's in the squad; we can't do anything about it. All we can do is roll our sleeves up, work hard and try to win matches.

"Teams like Manchester United have lots of players who can tip the balance; we haven't got the individuals. There are games that get congested and we haven't got the vision other sides boast. There is a problem."

Reina also suggested that it was the responsibility of the club's American co-owner George Gillett and Tom Hicks to improve Liverpool's chances by freeing up further funds.

"It would be good if the owners made an effort economically," he added. "It would be lovely if we found ourselves in an economic position where we can bring in players and build a squad that can compete with other sides.

"But it's up to the owners to try to bring players in, not us."

Ryan Babel Needs To Repay Faith Rafael Benitez Has Shown In Him

The fly on the wall in Rafa Benitez’s office at Melwood on Thursday will certainly have a story to tell.

Ryan Babel had some serious explaining to do following his return from international duty.

The Dutchman’s outburst while he was away with his national side was as ill advised as it was nonsensical.

Benitez has shown remarkable faith in a player who has repeatedly flattered to deceive since he arrived on Merseyside for £11.5million from Ajax two years ago.

His first season offered real promise with 10 goals in 49 appearances – including memorable Champions League strikes against Arsenal and Chelsea.

But last season he failed to kick on and made only 13 starts with a further 29 outings off the bench.

The temptation to offload the 22-year-old this summer must have been great, especially as the manager needed to raise funds to make signings.

But Benitez decided to persevere with him and made a point on the tour of the Far East of taking every possible opportunity to talk up the winger.

The Reds boss believed this would finally be the season when Babel came good and realise his obvious potential. Instead it’s been a case of more of the same.

Babel had a big chance to shine at Spurs on the opening weekend of the campaign but he blew it.

Off the pace and showing an alarming lack of desire, it was no surprise to see him consigned to the bench for the clash with Stoke.

A brief cameo against Aston Villa followed before he didn’t even make the squad for the trip to Bolton.

Babel could have no complaints but he reacted by claiming Benitez had “broken promises” about more playing time this season.

The manager may well have told him he would have more chances to play but it’s fair to assume Babel made promises of his own, which he has failed to keep, about putting in a proper shift.

Admitting that he would be up for heading home on loan in January smacks of a player who lacks the stomach to fight for his place.

Benitez’s patience with the Dutchman must be wearing thin and Babel is likely to have copped a dressing down for his recent outburst.

However, the Reds’ tough schedule of six matches in the next 17 days means he is likely to get the chance to redeem himself.

Babel has some serious thinking to do. At Liverpool he has the stage to make history and become one of the Premier League’s hottest talents.

Alternatively, he could join the long list of flops who promised a lot and delivered little, and slip back into the relative ignominy of Dutch football.

What is clear is that Babel is now drinking in the last chance saloon at Anfield.

Pellegrino Backs Insua Call-up Hopes

Mauricio Pellegrino has backed Emiliano Insua to achieve his dream of being called up by the Argentinean national team.

After breaking into the Liverpool first-team last season, the 20-year-old left-back has started all four of the Reds' matches so far this term.

Pellegrino has been delighted by the form of his compatriot - and believes there is much more to come.

"We are always thinking about whether a young player can be involved in the future because the gap between the reserves and the first-team is really thin," the Reds first-team coach told Liverpoolfc.tv.

"But it is difficult because to make this jump you require a lot of different circumstances for it to happen.

"You have to be ready and when Emiliano had the opportunity to play, his performances were really good.

"Now he is involved in more games and is playing almost every match.

"Emiliano will be a really important player in the future. He is young and can progress a lot. The best is yet to come from him, but now he is working hard and I am sure he will improve."

Asked if he felt Insua could soon make the step-up to international level for Argentina, Pellegrino replied: "Yes. Liverpool are a big club and everybody in Argentina follows the Premier League. A lot of people in Argentina are talking about Emiliano and I don't see any reason why not."

Insua's first-team berth could soon come under pressure from Fabio Aurelio, with the Brazilian defender edging ever closer to full fitness following injury.

Pellegrino admits having the services of the 29-year-old available again will be a boost to Liverpool.

He said: "It is amazing news for us because Fabio is a good professional, has a lot of quality and we need him and all of the players in the squad.

"He has suffered a lot this year and been unlucky with injuries, but he has been working until three or four o'clock in the afternoon each day because he wants to be ready.

Why Liverpool Should Be Very Worried About The Challenge Of Tottenham And Manchester City This Season

You don't win anything in September but you can lose things and that is why the pressure is on at the top already.

Liverpool boss Rafa Benitez remains adamant that two defeats in the first four games - and that narrow squeak past Bolton - will not affect the Anfield outfit's hopes of finally ending that title drought.

But keeper Pepe Reina's admission that the Merseysiders are badly missing Xabi Alonso's midfield calmness will not ease the fears of the Liverpool fans.

The reality after those losses against Spurs and Aston Villa is that Benitez and Liverpool are under pressure for the next six weeks not to drop any more silly points or risk seeing Chelsea, United and Arsenal - and possibly City or Tottenham - pull too far clear of them for the gap to be made up.

Not what you want when you are already coping with the burden of Merseyside's desperation for that first crown since 1990.

Of course, any City fan who can remember their club's last championship will be in his or her late-40s and tomorrow is the first real test of what Mark Hughes is doing at Eastlands.

I think Hughes has bought brilliantly over the summer, especially the captures of Gareth Barry and the currently injured Roque Santa Cruz, with the really important fact being his decision to sign players with a knowledge and understanding of English football, rather than squandering his desert inheritance on a list of names to please the club's owners.

The City boss certainly sounds ready to take on Arsenal but this will be a proper gauge of the Eastlands outfit, and a Gunners side who need to bounce back after somehow conspiring to lost at Old Trafford two weeks ago.

United will be confident of ending Spurs' terrific start despite the probable return of Heurelho Gomes in goal - Harry Redknapp desperately needs the Brazilian rather than Carlo Cudicini - and good news over Sebastian Bassong.

And while Carlo Ancelotti admitted today he was entirely in the dark about the Gael Kakuta affair until it blew up in his face last week, he should cope with his trip into the unknown at Stoke, whose football is, as he conceded today, something he has never quite experienced in Serie A.

A Big Thank You From Michael Shields

I'd like to thank every reader, especially the many non-Liverpool fans, who have written to me with their support for Michael Shields during the past four years.

Hundreds of you got in touch to express your disgust at his treatment and to pass on your support to his family. I did, and they passed it on to him. And he has told me that it helped him get through the 1,562 nights he spent in prison for a crime he didn't commit.

To the other readers who told me I was chasing a lost cause and that Shields was as guilty as hell, I'm glad you've been proved wrong.

I've learned many lessons in the 12 years I've been writing this column. By far the most important is that football fans may be divided on a tribal basis, but when a clear injustice has been done to one of us, the majority rally round.

Michael Shields was a case of prejudice against an English football fan, pure and simple. I've said many times that had this been a middle-class teenager on a Gap Year who'd been fitted up abroad for a crime he didn't commit, he'd have been out within weeks of the non-evidence being put before the court.

But he was an English football fan. So he didn't matter.

I'm glad he mattered to so many of you, even though you have no time for the club he supports.

You helped him get through it. And he's asked me to thank you.

Premier League Preview: Liverpool vs. Burnley

It's been a strange old start to the season for Liverpool. They headed in with sky-high expectations after taking home the silver medal in last season's Premier League race, but the mob from Merseyside have lost two and won two in their first four games of 2009-10.

And it could have been worse - for when the half-time whistle blew in their last outing against Bolton Wanderers, it looked like the Reds would go into the international break with three defeats under their belts. However, Steven Gerrard struck late to secure what was a morale-boosting victory.

Spirits have been alarmingly low at Anfield over the early stages of the season, with questions continuing to mount as to whether Rafael Benitez's Xabi Alonso-less squad can match, let alone exceed, the standards set in the last campaign.

The manager has acknowledged the problem but believes the gritty win at the Reebok could prove a turning point for Liverpool.

"When you are not doing well you always need character - and the players showed character against Bolton," Benitez told the press on Thursday. "We controlled the game and although we conceded two goals, we scored three and came from behind to win. That is very positive and hopefully it will be a different situation for us now."

It is Burnley who visit Anfield this weekend, and recent events indicate that the promoted club could cause their out-of-sorts hosts any number of problems.

The 3-0 drubbing by in-form Chelsea last time out was something of an anomaly for the Clarets, who have sent out warning shots to their doubters with shock wins against Manchester United and Everton.

Thus, although situated three places back in 10th, Owen Coyle's men stand level on points with their upcoming opponents, whom they famously ousted from the FA Cup in 2005.

And while both Burnley's wins so far this season have come at Turf Moor, they head to Liverpool confident of competing. Veteran defender Graham Alexander said recently: "It's an amazing spirit we've got, the gaffer instils it and breeds it that we can beat anyone on our day."

Early trends suggest that away form could be the Lancashire outfit's undoing, as they have yet to pick up a point - or score a goal - on the road this term.


FORM GUIDE

Liverpool

Aug 29 Bolton Wanderers 2-3 Liverpool (Premier League)
Aug 24 Liverpool 1-3 Aston Villa (Premier League)
Aug 19 Liverpool 4-0 Stoke City (Premier League)
Aug 16 Tottenham Hotspur 2-1 Liverpool (Premier League)
Aug 8 Liverpool 2-1 Atletico Madrid (Friendly)

Burnley

Aug 29 Chelsea 3-0 Burnley (Premier League)
Aug 25 Hartlepool United 1-2 Burnley (League Cup)
Aug 23 Burnley 1-0 Everton (Premier League)
Aug 19 Burnley 1-0 Manchester United (Premier League)
Aug 15 Stoke City 0-2 Burnley (Premier League)


TEAM NEWS

Liverpool

Five of Benitez's first-team players featured over the international break, including England heroes Steven Gerrard and Glen Johnson, but all appear to have reported back to Melwood unscathed.

In some good news, Fabio Aurelio is available for selection after recovering from a freak knee injury sustained duting the summer. Young Emiliano Insua has impressed at left-back in the Brazilian's absence.

Alberto Aquilani (ankle) and Daniel Agger (back) remain sidelined with long-term problems.

Possible Starting XI: Reina; Johnson, Carragher, Skrtel, Insua; Mascherano, Lucas; Kuyt, Gerrard, Benayoun; Torres.

Burnley

Manchester United product Richard Eckersley is back in the frame after completing a suspension, giving Coyle an extra option in defence.

At the other end of the pitch, David Nugent could make his league debut for the Clarets. The one-time England striker - who began his career in Liverpool's youth team - recently moved from Portsmouth on loan.

Nugent has impressed his new manager in training and is an outside chance to start ahead of Martin Paterson, who played in Northern Ireland's midweek defeat by Slovakia.

Possible Starting XI: Jensen; Mears, Bikey, Carlisle, Jordan; Elliot, Alexander, McCann, Blake; Fletcher, Paterson.


PLAYERS TO WATCH

Glen Johnson (Liverpool)

The dashing wing-back has made a superb start to life at Anfield since his summer move from Portsmouth, yet his defensively suspect performances for England continue to draw criticism. Thus, he will be hoping to bounce back with another dynamic display in red.

Robbie Blake (Burnley)

In a career that has been spent largely in the lower divisions, this man has often been touted as the best player outside the Premier League. The wily 33-year-old has already shown his class this term with a magnificent strike against Man United - could he undo the other giants of the North West?

Rafa Must Avoid Burnley Banana Skin

Rafael Benitez v Owen Coyle

There's no doubt Owen Coyle has enjoyed a better start to the season than his opposite number. Burnley's opening day defeat at Stoke was quickly forgotten after a famous victory over Manchester United in their first top flight fixture at Turf Moor in 33 years. Add to that another three points when Everton visited four days later and Clarets' fans already have more memories to cherish than many promoted sides acquire in a full season. At Chelsea, Burnley were given a harsh lesson about life in the top flight, and the top four especially, but if Coyle's men can hold out until half-time at Anfield they may put a brittle Liverpool side under even more pressure.

Nothing less than three points and a clean sheet will allow Rafael Benitez to emerge from Saturday's game without any sort of stick. A limp defeat at Spurs on the opening weekend and a home reverse against Aston Villa showed what life is like when neither of his two heavyweights - Steven Gerrard and Fernando Torres - can launch a sustained assault between them. A victory is a must but just as important is emerging with the fitness of his two major players intact. Benitez has left himself very little room for manoeuvre already and the season is only just into September.

Fernando Torres v Brian Jensen

Brian Jensen probably had an inkling before the big kick-off he was in line for his busiest ever season and the opening four games will have done little to convince him otherwise. Jensen will have to complement his heroics against Manchester United and Chelsea with another all-action display at Anfield. As ever with a team involving Gerrard, he will be worked from long distance while the obvious threat of Torres will be felt much closer to his net. Any side to take points from Liverpool needs their keeper to play a blinder; Burnley will hope Jensen makes it a hat-trick for the season.

Like the rest of his team-mates, Torres has endured a slovenly start to the season. Isolated from his midfield, and Gerrard in particular, at Spurs he was starved of supply against Aston Villa, despite notching his second goal of the campaign. With Gerrard restored to form, the axis Liverpool relies on so heavily should be renewed. Despite Burnley's obvious game plan to close the Spaniard down as much as possible, Torres will still be vital to the home side's threat. Chances usually fall his way and even if they don't his movement is enough to attract defenders and create space for his colleagues.

Steven Gerrard v Graham Alexander

Benitez underlined Gerrard's continued importance to the cause by singling him out for criticism after Liverpool's defeat to Aston Villa - no-one else was lucky enough to get a name check. Despite his unnecessary admonishment, an improved showing at Bolton (after Sean Davis was dismissed, of course) and two midweek goals for England show the Reds' skipper is back to his team-carrying best. Like Torres, he'll be followed as closely as an MI5 target, but will still be crucial for his set piece delivery and potency from range. Floating in between midfield and attack, Gerrard will look to exploit every inch of the field he can find.

Graham Alexander will more than likely be handed the task of shackling Gerrard, just as Davis did so successfully for two thirds of the game in Bolton. At Anfield, Alexander will occupy the hole and track Gerrard's attempts to link with Torres. Coyle will drum into his players the need for snap in their early tackles to show they aren't overawed by the occasion. A tireless afternoon awaits the 37-year-old.

Glen Johnson v Stephen Jordan

With the visitors defending in numbers to try and stifle Liverpool's creative juices, both full-backs will be instructed to push forward to offer width in the assault to unlock Burnley's back door. As such, Johnson and Emiliano Insua will doubtless spend more time in the opposition half than their own. Question marks still remain over the Johnson the defender, as Croatia's solitary goal at Wembley proved, but going forward there are few better in the Premier League. In four games for his new club Johnson has scored twice and had a hand in two more. Overlapping runners from deep will stretch Burnley's back line and Johnson will be afforded plenty of opportunity to indulge his attacking instincts.

Stephen Jordan will not only have Johnson to contend with, but Dirk Kuyt as well. The Dutchman will effectively be employed as a third striker on Saturday and the protection Jordan is offered by Chris McCann will be critical. Gerrard will drift left and right to try and open up gaps in the visiting back line and Jordan will have to operate as one with his fellow defenders to allow no chink of light through. Stopping delivery into the box from wide areas will be top of his to do list.

Liverpool Boss Rafa Benitez Set To Swoop For Free Chelsea Defender Alex

Liverpool boss Rafa Benitez is ready make a shock move for Chelsea defender Alex as he bids to boost his defensive options at Anfield.

The Brazil international is out of contract at Stamford Bridge next summer and, as a free agent, is attracting a number of high-profile clubs.

Sportsmail understands that the 27-year-old wants a longer deal than the two-year extension offered by Chelsea.

Leaving on a free could be lucrative, with suitors ready to increase his £30,000-a-week deal.

His place in the Chelsea team is also by no means assured, with Carlo Ancelotti getting success with a partnership of John Terry and Ricardo Carvalho at the heart of his defence, while Branislav Ivanovic has also been given opportunities.

Bayern Munich, AC Milan, Juventus, Lyon and Real Madrid are among other clubs linked with the former PSV Eindhoven player, who is currently out with a groin injury.

Rafa Benitez Wants England Lions To Roar For Liverpool FC

International breaks are a source of great frustration at Melwood.

Just when you are building up a head of steam your top stars depart and jet off around the world.

Even if they come back fit, fatigue is a major concern and there is little time to prepare for your next assignment.

For the past 10 days Rafa Benitez has been left with less than a dozen senior players to work with.

Practice matches against the under-18s and the reserves have helped to kill time before he finally welcomed back most of his squad yesterday. Javier Mascherano and Lucas Leiva will complete the line-up today.

It’s hardly ideal but Benitez admits Liverpool could actually benefit from the events of midweek.

Reds skipper Steven Gerrard and full-back Glen Johnson were instrumental in England’s 5-1 thrashing of Croatia.

Gerrard’s two-goal burst in a left wing role provided further evidence he’s getting back to his best, while Johnson answered his critics with an excellent display down the right.

Both returned to Melwood buoyant having secured World Cup qualification and Benitez is hoping they will carry on against Burnley where they left off at Wembley.

“They will be on a high and doing well for England is really good for their confidence,” he said. “Now they don’t need to be worried about qualifying and when internationals do come along now they can just go and enjoy it.

“I have been talking about Steven's best position for years, but he is a very good player who can play in any position in midfield or further forward.

“He is doing well for England on the left and if he plays in the middle or as a second striker he will be good too. In playing him on the left, I think Steven knows he has freedom and can go inside.

“Glen has been really good for us since the first day he was here. We knew we had signed a player with a very good offensive mentality and a decent defender who is improving.

“I was surprised to see some criticism the other day. He can improve and he knows this. Glen is a young player who is still learning every day.

“I think he has done really well for England and I know Capello has been supporting him. When I’ve seen him play for England or for us he has been a real threat to teams. His understanding of the game is good.”

Benitez admits his side haven’t been at their best during the opening month of the campaign.

But he is confident they will build on their dramatic 3-2 win at Bolton a fortnight ago.

“The team has not played at the level we can, but hopefully the win against Bolton will be a lift for us,” he said. “It’s always difficult to beat them and that win was good for the confidence of the team.

“We showed the character you need in those kind of games and hopefully for the rest of the season we can do the same.

“Our pre-season wasn’t the best with a lot of players returning at different times.

“We tried to manage the situation and then we had another international break, so we didn’t have too much time.

“Sometimes you can see players need to improve physically or in terms of match fitness. It’s just a question of time.”

Benitez is banking on a flying start to help ensure the Reds defeat a newly-promoted Burnley side who have already beaten Manchester United and Everton.

He said: “In these games you have to do really well from the beginning. If you make mistakes everybody will be more worried about the situation and the players will play with more pressure.

“Normally when you are playing with more pressure you make more mistakes so it’s important we do things right from the start.”

Mascherano Blow Rocks Reds

Javier Mascherano is a major doubt for Liverpool's Premier League clash with Burnley at Anfield today.

The 25-year-old midfielder picked up a knock in Argentina's 1-0 defeat to Paraguay on Wednesday night.

Mascherano is having treatment but after playing two full 90 minutes for his country over the past week he is unlikely to be risked against the Clarets.

However, Lucas Leiva is expected to play after making the 6,000 mile trip home from South America.

Lucas was due back at Melwood today and having not featured in either of Brazil's World Cup qualifiers he is set to face Owen Coyle's side.

If Mascherano misses out, skipper Steven Gerrard is expected to drop into a central midfield role alongside Lucas.

Aquilani Continues Progress

Liverpool manager Rafa Benitez is optimistic that summer signing Alberto Aquilani could return to training in 'two or three weeks'.

It was revealed when the ex-Roma star joined the Reds at the start of August that he was possibly eight weeks away from fitness following an ankle operation.

But Benitez hinted at the beginning of September that Aquilani was ahead of schedule in his rehabilitation after resuming work in the gym and swimming pool.

The Liverpool boss is now hopeful that the Italy international, a £20million replacement for Xabi Alonso, will soon join his new team-mates in training.

Benitez said: "Aquilani has improved, he has progressed in the way that we expected and now maybe in two or three weeks we will see him training.

"Then we will see how he progresses, but the last scan he had was very good."

Benitez Set For Babel Talks

Liverpool manager Rafa Benitez is to hold talks with Ryan Babel, but maintains that he will not allow the winger to leave on loan.

Babel is disappointed at a lack of first-team opportunities this season and has claimed summer guarantees from his club boss have not been kept.

A loan return to Ajax was hinted as a possibility, and it remains an option for the future, as the Holland ace wants to reinforce his place for the 2010 World Cup.

But Benitez, who has previously challenged Babel to battle for a role, will not allow a player he signed for £11.5million in 2007 leave on a temporary basis.

He said: "I will talk to Ryan. But I do not want him going on loan, he needs to work and fight for his place here."

April & May Is When You Fight - Liverpool Boss Rafael Benitez

Liverpool have endured a sluggish start to the season, spurring widespread speculation that the Reds are already out of the title running.

A dramatic late 3-2 win against Bolton Wanderers, thanks to another timely Steven Gerrard thunderbolt, is just the momentum-changer that manager Rafael Benitez believes his club needed.

"The team as a team has not played at the level we can, but hopefully the win against Bolton will be a lift for us," the boss said in his weekly press conference at Melwood.

"When you are not doing well you always need character - and the players showed character against Bolton.

"We controlled the game and although we conceded two goals, we scored three and came from behind to win. That is very positive and hopefully it will be a different situation for us now."

Asked what he felt the reason was behind Liverpool's mixed start to the campaign, Benitez replied: "Two things. One was expectation - when we finished last season with 86 points, I think everybody was expecting this year to be ours.

"But the message is always the same - we have to think about one game at a time, try to get three points and then see what our position is each week.

"You cannot win titles in September, so you have to go to January and see where you are, and then April and May is when you will fight.

"The other thing was that pre-season was difficult with a lot of players returning at different times.

"We tried to manage the situation and then we had another international break, so we didn't have too much time. Then we started against Tottenham, who are doing well, so it was difficult."

Tipped by many to win the Premier League, the faltering Reds have fallen victim to what Benitez sees as a much more competitive league this season.

"The teams at the top fighting can beat anyone, so I think you will see some top teams lose games," he said.

Gillett: Liverpool In "Outstanding" Financial Shape

Liverpool co-owner George Gillett has claimed that the Premier League club has "never been stronger" from an economic perspective, while underlining that he has a long-term view of his association with the Reds.

Questions were raised regarding Liverpool's financial muscle during the summer transfer window but Gillett, who purchased the club along with Tom Hicks, is adamant that the economic situation at Liverpool is very much robust.

Having purchased the club for £435m in 2007, with money borrowed from both Wachovia and the Royal Bank of Scotland, he and co-owner Hicks were forced to refinance their debts in July. Doing so, says Gillett, has put the club on solid financial ground.

"The club is in outstanding shape," he told The Fan 590 - a Toronto radio station. "Economically, it's never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league."

To make the payments, Gillett sold his interest in the Montreal Canadiens ice hockey club, valued at £200m ($334m) by Forbes magazine. Worth an estimated £660m ($1.1bn) in November 2007, a full year before the economic downturn, he was forced to sell one of his sports properties to fulfill what he termed "family commitments". The Canadiens, he admitted, were simply more sellable than Liverpool.

As for the tenure of his Liverpool ownership, Gillett stated that an assumption that he was in it for the long haul was "probably the correct conclusion". But, he added, "If someone gets beamed in who's got bags of money, things may change."

Gillett also confirmed that Liverpool will unveil a new shirt sponsor on September 18, stating: "I think people will be pleased and surprised. It will be one of the great, worldwide corporations. And I think it will be a sponsor people will be pleased and surprised to be [associated with] Liverpool."

Addressing the club's demand for tickets - which he estimated at 75,000 - he said both he and Hicks would revisit their plans for a new stadium "as the world economy gets better - if and when it gets better."

"We were going to build an iconic stadium previously," he said. "The world economy has certainly suggested that it would be a good suggestion. But in the normal world, building a stadium in the 65,000 to 75,000 seat range - we would look forward to that."

Too Early To Write Off Title Chances, Says Rafael Benitez

Rafael Benitez has warned that it is too early to write off Liverpool's Barclays Premier League title chances.

The Liverpool manager believes his side can build on last month's 3-2 victory over Bolton Wanderers by embarking on an unbeaten run in the league. Liverpool lost two of their opening three matches, but Steven Gerrard's late winner secured a 3-2 victory at the Reebok Stadium and Benitez is backing his side to build on that victory.

"The team as a team has not played at the level we can but, hopefully, the win against Bolton will be a lift for us," Benitez said. "When you are not doing well you always need character - and the players showed character against Bolton.

"We controlled the game and although we conceded two goals, we scored three and came from behind to win. That is very positive and, hopefully, it will be a different situation for us now."

Asked what he felt the reason was behind Liverpool's mixed start to the campaign, Benitez added: "Two things. One was expectation. When we finished last season with 86 points, I think everybody was expecting this year to be ours.

"But the message is always the same - we have to think about one game at a time, try to get three points and then see what our position is each week. You cannot win titles in September, so you have to go to January and see where you are, and then April and May is when you will fight.

"The other thing was that pre-season was difficult with a lot of players returning at different times. We tried to manage the situation and then we had another international break, so we didn't have too much time. Then we started against Tottenham, who are doing well, so it was difficult."

Burnley are next up for Liverpool at Anfield on Saturday and Owen Coyle's side have already raised eyebrows by beating Manchester United and Everton this season.

"Burnley are a good team and have a very good group of players who know each other very well," Benitez said. "When you see a new team in the Premier League playing the way they are, it shows the manager is doing a good job and it will be a tough game, like always in the league.

"They have beaten Manchester United and Everton and that shows they are doing well, so you never know - anything can happen in football. We have a lot of confidence and are sure we can win, but I think that maybe they will feel they can get some points too."

Returning Fabio Aurelio Expects To Have To Fight For His Liverpool FC Place With Emiliano Insua

Fabio Aurelio admits he faces a fight to dislodge Emiliano Insua from the Liverpool left-back slot.

Aurelio has recovered from the knee injury that required an operation during the summer and ruined his pre-season preparations.

The Brazilian is now back to full fitness and is hopeful of being included in the squad for Saturday’s visit of promoted Burnley.

But Aurelio accepts his return will not be automatic given the current form of youngster Insua.

“He is playing really well and he was good last season as well so he has a lot of confidence,” said Aurelio.

“Seeing how well he is doing is not a surprise to me or my team-mates, as working with him every day you can see he is a player with quality and can do a very good job for the team.

“We have three left-backs with Emiliano, myself and Andrea Dossena so we all have to keep working hard and make it a difficult decision for the manager.

“I think this is very good for the team because if everyone is working hard then the team will win more games.”

Aurelio suffered the knee injury during a freak accident while playing football with his children in his back garden while back in Brazil.

He underwent surgery in his homeland and subsequently returned to Melwood to continue his rehabilitation, which will include involvement in a practice match this afternoon.

And Aurelio added: “I’m feeling good and I am working hard to try and get back into the squad for Saturday.

“The international break came at a good time for me because I’ve been able to work hard and not miss too many more games.

“I’m going to play in a practice game on Thursday and I hope to prove my fitness and be involved against Burnley.

“I’ve been training for two or three weeks now and I can’t wait to get back.”

Javier Mascherano And Lucas Leiva's Race To Play For Liverpool FC

Liverpool duo Javier Mascherano and Lucas Leiva face a race against time to be ready for Saturday's showdown with Burnley at Anfield.

The midfielders have been on international duty in South America and are not expected back on Merseyside until tomorrow after gruelling transatlantic flights.

Mascherano is making the 6,000 mile journey home from Argentina's World Cup qualifier in Paraguay, while Lucas has been with the Brazil squad in Salvador for their home clash with Chile.

Boss Rafa Benitez will assess their fitness when they finally return to Melwood tomorrow afternoon.

Benitez won't want to be without either of his newly established central midfield pairing against the Clarets but he won't take any chances as the Reds face a hectic schedule of six games in the space of 17 games.

The Reds manager will be particularly concerned about Mascherano's condition as the 25-year-old suffered a calf injury shortly after returning from international duty last season.

Although he picked up that problem playing for Liverpool, Benitez believed the fatigue of travelling thousands of miles to play for his country was a contributory factor.

If either are ruled out then Benitez may decide to drop skipper Steven Gerrard back into midfield.

Alternatively, he could turn to French youngster Damien Plessis or Wirral-born Jay Spearing.

Plessis has made seven first team appearances since arriving from Lyon two years ago but his last outing was in the Carling Cup defeat to Spurs in November 2008.

Spearing came on against PSV Eindhoven and Real Madrid in the Champions League last season but has yet to make his Premier League debut.

Spearing was on target yesterday as the first team squad members not on international duty and the reserves battled out a 1-1 draw in a practise match at Melwood.

Nathan Eccleston fired the reserves ahead from the penalty spot but Spearing equalised.

Left-back Fabio Aurelio came through unscathed and is set to make his comeback from injury against Burnley.

Goalkeeper Diego Cavalieri was also involved after returning to Melwood. The Brazilian spent some time back home in Brazil following the recent death of his father.

Steven Gerrard Can Help England Win World Cup, Says Rafa Benitez

Liverpool FC boss Rafa Benitez reckons England will be among the favourites to win the World Cup next summer, wherever Fabio Capello decides to play Steven Gerrard.

Benitez, who saw his adopted country and his homeland Spain qualify for the South Africa finals on the same night, knows he is walking a difficult diplomatic line when questioned about potential winners of the tournament.

But the Spaniard is sure that Liverpool skipper FC Gerrard will be the key to England’s success in whichever position he plays.

Benitez said: "England have qualified, so have Spain. In Spain I’m being asked the same question as here - who will win the final?

"There are three or four countries who have the quality and the power to win in South Africa. England is one, so is Spain!"

Gerrard is now playing on England’s left side and gaining considerable praise, which was not the case when the Anfield boss used the player in an identical position a couple of seasons back.

The Liverpool FC captain scored twice in the 5-1 defeat of Croatia at Wembley on Wednesday that confirmed England’s participation in next summer’s finals.

Benitez said: "I have been here for years talking about Gerrard’s best position. He is playing on the left for England and that is not a problem.

"It was not a problem when he played on the left for Liverpool, despite what people said.

"But he can play in the centre of midfield or as a second striker, it does not matter where he plays because he is a key man for England anywhere.

"England are doing well, winning games and scoring goals, so everyone involved wants to play and to be part of a winning side.

"Steven is playing well and scoring, so he will also be happy now, I’m sure."

He added: "Capello is doing a fantastic job, he has a well-organised team and he is trying to keep the balance between all the players he has, particularly in the middle.

"So for Gerrard to play on the left, he knows he has some freedom to cut inside.

"Capello is doing a good job, but not just with Steven. He is doing it with the rest of the squad also."

And on the criticism of Liverpool FC full-back Glen Johnson’s defensive abilities, Benitez added: "Glen has been really good from the first day he arrived here at Liverpool, and for England you can see his offensive mentality and the quality of his crosses.

"I was surprised by the criticism of his performances, he is a very good player.

"He can be better, yes. But he is keen to learn. Fabio Capello has been supporting him and 100% we will do the same.

"Some times he is so good at attacking that it makes it very difficult for opposing defenders to stop him. Some times he does not need to worry about defence!

"But he is a decent defender, although he can improve. But he is very good going forward and that gives his game very good balance."

Reds Teenager Targets First Team

New Liverpool teenager Jakub Sokolik admits it is a dream come true to have moved to Anfield and hopes to have earned a first-team place in the next three to four years.

The Czech Republic starlet signed for the Reds in August after leaving Banik Ostrava, who are reportedly to receive £1million if the defender makes an appearance.

Sokolik confesses his move to Rafa Benitez's Premier League club has come as a shock, but the 16-year-old is also determined to make an impact.

He told deniksport: "It is a dream come true and I take it as a massive opportunity.

"So far it is just a chance. I know that I have a long, long way to go to get into Liverpool's first team.

"I have a plan that I would like to get into the first team within the next three to four years. Now it is up to me to do my best and achieve it."

Steven Gerrard: Michael Shields Inspired My England Performance

Steven Gerrard today reflected on one of his most satisfying nights in an England shirt – after revealing he took inspiration for his heroics from Michael Shields.

Liverpool skipper Gerrard scored twice last night as England thrashed Croatia 5-1 at Wembley to book their place at next summer’s World Cup finals in style.

Those headers took Gerrard’s international tally to 16 in 76 appearances and he clearly took great contentment from the standing ovation he was given when substituted late on.

But the in-form midfielder admitted he was just as pleased by the news earlier in the day that Shields’ horrific four-year ordeal had been ended with a royal pardon.

“Its fantastic news both for Michael and his family,” said Gerrard, who returned to Melwood today to start preparations for Saturday’s clash with Burnley.

“I’m really pleased for all of them. It was a good day for me, scoring two goals and qualifying for the World Cup having switched on the television earlier in the day and seeing the news about Michael. It gave me a real boost.

“It’s certainly one of the most satisfying nights I’ve had playing for England. We’ve had some good nights under Sven – particularly in Germany – and I’ve scored goals in the European Championships and the World Cup finals but this was very good.”

Victory preserved England’s 100% record in Group Six and, not surprisingly, instantly fired belief that Fabio Capello could end up masterminding a route to victory in South Africa.

Should they carry on playing with the same kind of style and swagger which carried them past a competent Croatia side, they will have nothing to fear in the finals but Gerrard is not allowing himself to get sidetracked by such thoughts.

“We know expectations are going to go through the roof now but it’s just important for us to keep playing the way we are playing,” he said. “We are just trying to improve all the time under this manager. We know we’ve got the players to go there and do well but it’s important we don’t take our foot off the gas.

“If we keep moving forward in the right direction – as we are now – I’m confident that we can achieve something going into the World Cup next year under Capello.”

It is the first time in more than two decades that England have secured a place in a major tournament with time to spare – Group Six will be concluded next month with games against Ukraine and Belarus – and Gerrard believes that is a real sign of progress.

“It’s nice to get the qualification out of the way early,” he agreed. “To qualify so early and win a game so comfortably makes me feel more confident about the way we are going forward as a team.

“But last night the most satisfying aspect for me was how well we played both with and without the ball. People forget how good a team Croatia are and we have beaten them comfortably in the end.”

Ayala: Dad Keeps My Feet On The Ground At Liverpool

Daniel Ayala has revealed that his father prevents him from becoming carried away with how well he is doing at Liverpool and makes him strive to always want to improve.

The youngster made his first team debut on the opening day of the current campaign against Tottenham Hotspur, two years after joining the club from Sevilla's youth side.

"It doesn't matter how well I think I have played or how well other people have told me I have done, my father always has his own opinion. I could help keep a clean sheet or I could score a goal and still he will find things that I must do better," he told the Liverpool club magazine.

"I thank him for this because it pushes me on. It makes me look to want to be better in everything I do on the pitch and in training. I love that my father has these expectations for me because I appreciate his advice and try to do what he tells me to do."

Moving to England has been a step that Ayala is pleased to have made as he was forced to crank up a level as soon as he arrived on Merseyside.

"I had been in the academy at Sevilla and straight away when I joined Liverpool, the club decided that I would join the reserve team," he continued.

"That was an immediate step up in quality for me from what I was used to in Spain. It was good for me, it was a very big challenge at an important moment in my career.

"I improved a lot playing in the reserve team. But now I have to keep improving. I have come a long way, but I still have even further to go.

Liverpool Boss Rafa Benitez: Video Technology Can Help Prevent Horror Tackles

Liverpool manager Rafa Benitez wants the football authorities to introduce video technology to help referees with marginal decisions.

The Spaniard's comments come after the furore surrounding the two-match ban handed to Arsenal striker Eduardo da Silva for diving in the Champions League play-off against Celtic.

Benitez thinks that the crackdown on 'simulation' is positive, but he is more concerned that UEFA aren't cracking down on bad tackles, and feels that video technology and bans must be used to prevent over-aggressive tackling as well as diving.

"Diving is something that if you can, you have to stop," Benitez told The Liverpool Echo. "We have to stop this and to use the video is good, but I’m really concerned about this decision.

"Someone diving gets a two-game ban but very bad tackles only get a three-game ban. You have to have the right balance.

"I've always been in favour of using the video more often. But as well as diving we must use the video more to stop the bad tackles."

Shields Ser For Anfield Invitation

Liverpool plan to invite pardoned Michael Shields to be their guest at Anfield in the near future - maybe even for Saturday's home game with Burnley.

Reds fan Shields was given a royal pardon this week after spending four years in prison having been convicted in Bulgaria for the attempted murder of a barman.

Shields was arrested in the Bulgarian resort of Golden Sands in May 2005, having travelled there on holiday after watched Liverpool beat AC Milan in the Champions League final in Istanbul.

Shields always professed his innocence and was eventually returned to the UK to serve out his 15-year sentence in a British jail.

But the campaign to overturn the judgement continued, and gathered support from the Anfield club - in particular local-born stars Steven Gerrard and Jamie Carragher.

Now the Shields family and their support group have won their fight to have the 22 year-old released.

And Liverpool boss Rafael Benitez has revealed the club's plan to invite Shields to Anfield.

He said: "Everyone in Liverpool is really pleased (with the pardon), it is a situation we have all been trying to change for a long time.

"The players, the club and the people in Merseyside have been pushing. Hopefully things will be really good now and the family will be relaxed and he will enjoy life.

"We have had contact with them before, and we will do so again. We have supported them from the first day.

"We are trying to set up something for him to come to a game, but you cannot push him too much. The main thing is how he feels, but if he does want to come, we would be pleased and we will invite him.

"We are all just delighted he has been released. If he wants to see some games we will invite him.

"His family have shown great dignity as they have handled this situation, sometimes it is difficult to know how to behave but they have done really well.

"Big names here have shown support, players who can make an impact."

Liverpool Manager Rafael Benitez Welcomes Use Of Video Evidence

Liverpool boss Rafa Benitez has welcomed UEFA’s crackdown on diving but he wants to see video evidence used more often to punish reckless challenges.

Arsenal striker Eduardo was recently banned for two games after being found guilty of deceiving the referee to win a penalty in their Champions League qualifier against Celtic.

Benitez said: “Diving is something that if you can, you have to stop.

“We have to stop this and to use the video is good but I’m really concerned about this decision.

“Someone diving gets a two-game ban but very bad tackles only get a three-game ban. You have to have the right balance.

“I’ve always been in favour of using the video more often. But as well as diving we must use the video more to stop the bad tackles.”

Meanwhile, Liverpool insist no illegal approach has been made for Crewe teenager Max Clayton.

The League Two club’s academy director Dario Gradi is fuming at the Reds’ pursuit of the 15-year-old striker.

Gradi hit out at the “rich robbing the poor” in English football after admitting Clayton wants to leave the club but he stopped short of naming Liverpool.

Crewe have not made an official complaint to the FA and the Reds are confident they have done everything by the book.

The transfer ban imposed on Chelsea for their pursuit of Lens striker Gael Kakuta has put the recruitment of youngsters from home and abroad in the spotlight.

Carra Wary Of City Threat

Liverpool star Jamie Carragher believes Manchester City provide a real threat to the top four this season.

City have made a promising start to the new season after winning their opening three games without conceding a goal.

The cash-rich Blues spent big in the summer with Mark Hughes spending over £100million bringing the likes of Carlos Tevez, Kolo Toure, Gareth Barry, Emmanuel Adebayor, Roque Santa Cruz and Joleon Lescott to Eastlands in a bid to turn City into contenders.
Carragher has been impressed by City and feels they will challenge for honours this season.

"I think Man City are looking very strong, Tottenham as well, Aston Villa and Everton are always up there as well so I think it will make it a little bit more exciting this year," Carragher told Sky Sports News.

"The top four places will certainly be up for grabs, but we want to make sure we are up there.

"But I think with the other teams coming involved hopefully they will take points off the other big sides as well."

Asked if he felt City could maintain their challenge throughout the season, Carragher said: "Oh yeah. They have got some great players, world-class players and I am sure they will be buying more in January so they are going to be a massive threat."

Rafael Benitez Says Major Changes At Melwood Are Paying Off Already

Rafa Benitez believes the major changes at Melwood and the Academy this summer are already paying dividends.

The international break has given the Spaniard the chance to see for himself the progress being made both at reserve and under-18 level.

And the Reds boss insists he is delighted with the impact the new coaching staff have made.

John McMahon replaced Gary Ablett as reserves boss and is working alongside coach Antonio Gomez Perez.

Frank McParland took over as Academy director and other key appointments saw Jose Segura made Academy technical manager and Rodolfo Borrell handed the job of under-18s coach.

Reds legend Kenny Dalglish is also involved at the Academy in his new role as club ambassador.

One of the aims of the sweeping changes was to improve communication between Melwood and the Academy and Benitez says that has been achieved.

“The relationships have to be good and all the ideas have to be the same,” Benitez said. “It’s really positive now and much better.

“I was talking with the coaches and it is clear the young players are working hard.

“I only have around 10 senior players at the moment because of the internationals but the other day we played against the under-18s at the Academy and it was good to see the youngsters.

“My message to them is to keep working hard. If they do that and improve then they will get chances.”

Teenage centre-back Daniel Ayala has already been called up from McMahon’s second string for his Premier League debut this season.

And Benitez believes there are other youngsters in the reserves capable of making the step up.

“I was watching the reserves training on Monday and I was very impressed with the high tempo,” he said. “During their games so far they have tried to do the same and the team is doing well.

“They have some players with quality and I’m sure it will be a very positive season for the reserves.

“Daniel is playing well. He’s only 18 and still learning and will be a really good player for the future.

“We have a lot of good players in the reserves but I prefer to give them time. They have to impress in the reserves and if they do that then they will get their chance in the first team.”

Tom Hicks Praise Suggests New Sponsor On Horizon

Tom Hicks, the co-owner of Liverpool FC, has praised Christian Purslow, the club's new managing director, has praised Christian Purslow, the club's new managing director, and hinted that the club has a number of new commercial deals ready to be announced.

Whether a new shirt sponsorship is one of those commercial deals remains to be seen. The club's long-term partnership with Carlsberg comes to an end next summer, and the beer company, which renewed its multi-million sponsorship of the English FA yesterday, is believed to be unwilling to match Liverpool's new asking price.

Sources close to Carlsberg insist the brewer is still keen to retain its partnership with the club. The question is whether it can afford to meet Liverpool's demands. The club has seen its greatest rivals, Manchester United, agree a shirt deal worth more than US$30 million per season with Aon, while Chelsea's deal with Samsung, at slightly over US$20 million per year, is also worth significantly more than Liverpool receive. The club, the most successful in the history of English soccer, is keen to see its deal at least match that of Chelsea.

"Christian Purslow is working hard," said Hicks. "Liverpool's new management focus is producing great new commercial results that will become known in due time."

Purslow took over as Liverpool managing director in June. He has previously served as a director of Morgan Grenfell Private Equity, and Head of Media, Cable and Entertainment for Schroder Salomon Smith Barney in Europe and head of UK Mergers and Acquisitions for Credit Suisse First Boston. Purslow is a fluent Spanish speaker, has a modern languages degree from Cambridge University and an MBA from Harvard Business School.

Liverpool Veteran Jamie Carragher Sees No Quick Fix In Transfer Controversy

Liverpool defender Jamie Carragher is not sure that a ban on the transfer of players who are under the age of 18 will necessarily improve the situation, as the storm surrounding big English clubs and their alleged 'inducement' of young French players continues to rage.

Manchester City are the latest club to face possible FIFA action, following the transfer ban placed on Chelsea for an alleged breach of the regulations when they signed youngster Gael Kakuta from RC Lens. Manchester United are also readying themselves for a legal battle in the wake of a reported allegation from Le Havre that Paul Pogba was illegally induced into breaking his contract to join the Red Devils.

Carragher can't see an easy solution to the problem, telling Sky Sports News: "If you can get players from abroad very cheap who are very good then you can't say no if you think it's going to improve your first team in the future.

"As long as the clubs aren't breaking the rules, I think it's up to FIFA or UEFA if they want to change the rules. But as long as the clubs can hold their heads up high and know that they haven't done anything wrong. That's the main thing."

As for Liverpool's home game against Burnley this weekend, Carragher knows that taking three points off Owen Coyle's team will be far from easy.

"It'll be a difficult game," he told The Liverpool Echo. "They've made a great start and beaten Manchester United and Everton. If we'd have done that in the early weeks we'd have been delighted. For a team to do that that's only just come up is a fantastic achievement.

"I'd probably like to see them to stay up. It's a local team so we've not got far to travel.

"It's important that we get three points there and get back up the league."

Liverpool Launched Failed £19 Million Summer Bid For Atletico Madrid Star Simao

Portugal and Atletico Madrid midfielder Simao Sabrosa has apparently once again remained beyond Liverpool manager Rafael Benitez's grasp, as details have emerged that Atletico's director of sport, Jesus Garcia Pitarch, refused to sell Simao, one of the club's prized assets, to the Reds this summer.

Liverpool apparently tabled a £19 million bid for the versatile attacker, according to Portuguese newspaper Diario de Noticias. Benitez has been trying to bring Simao to Anfield since as far back as 2005 in an effort to bolster his side's offensive options.

The Reds were not the only club pursuing the ex-Benfica player's services during this past transfer window. Juventus were reportedly rejected in their £22 million bid, while Lyon and Paris-St Germain had similar ill-luck in their attempts to sign the 29-year-old.

Benitez was forced to replace midfielder Xabi Alonso this summer after the Spaniard was transferred to Real Madrid. The Reds' manager chose to recruit Roma's £20 million midfielder Alberto Aquilani to replace Alonso in the middle of the park.

Aurelio Closes On Return

Liverpool defender Fabio Aurelio has targeted a return to action in this weekend's clash with Burnley.

Aurelio has yet to play this season, having spent the last few months recovering from a knee cartilage operation.

The Brazilian sustained the knee injury in a kickabout with friends while on holiday in Brazil earlier in the summer.

Aurelio will feature in a practice game on Thursday and he is hoping to prove his fitness to Reds boss Rafa Benitez.

"I am feeling good and working hard to try and get back into the squad for Saturday," said Aurelio.

"The international break came at a good time for me because I have been able to work hard and not miss too many more games. I'm playing in a practice game on Thursday and I hope to prove my fitness and be involved against Burnley.

"I have been training for three weeks now and I can't wait to get back."

Aurelio added: "The injury could not have come at a worse time. I was with my brother-in-law and some friends playing football and joking around and suddenly I felt something strange in my knee.

"I called my old team Sao Paulo and they examined the knee and found there was a cartilage injury.

"I then phoned Liverpool and got permission to get the knee operated on. It was my holiday and I spent the rest of the time recovering.

"The good thing is it feels fine now, I am now back and hoping to help the team. I played in a practice game last week and I felt good."

Pardoned Football Fan Walks Free

Freed football fan Michael Shields spoke of his "living hell" after he was pardoned over a crime he did not commit.

The 22-year-old applauded his family and supporters, saying he knew he "would never walk alone" during his long fight for freedom.

Shields, who was jailed for 15 years in Bulgaria for the attempted murder of a barman, smiled and gave a thumbs up as he was freed.

He was convicted after a disturbance following Liverpool's Champions League victory in Turkey in 2005.

He was later transferred to a prison in the UK.

Today he was picked up from Thorn Cross Young Offender Institution in Warrington, Cheshire, by his parents, Marie and Michael.

In a statement read out at a press conference on his behalf by the Bishop of Liverpool James Jones, Shields said: "The last four years have been the hardest four years of my life.

"They have been a living hell."

Shields went on: "And I am only sitting here today thanks to the love, support and tireless campaigning of a number of people, some of whom are here today.

"In particular, I want to take this opportunity to say a public thank you to Councillor Joe Anderson, who led this campaign.

"I'd also like to thank Louise Ellman MP, Arlene McCarthy MEP, Bishop James Jones and my legal team, John Weate and Peter Weatherby.

"All have been so solid in their support for me and my family.

"Most of all I want to thank my mum and dad, my sisters, my family and my friends, who never for one minute doubted my innocence and who stood by me every step of the way.

"I couldn't have made it without their love.

"It's a hard thing to be locked away for a crime you did not commit.

"I was just 18 when I was arrested.

"I'm now 22 and face having to rebuild my life which was shattered by the failure of two legal systems, one here in the UK and one in Bulgaria.

"Today is a happy day for me but one of mixed emotions too.

"I am a free man, yes, but it should not have come to this.

"I now face a hard battle to adjust to normality.

"To find a job. To resume friendships. To build an ordinary life.

"I would like to extend my sympathy to the family of Martin Georgiev, who was the innocent victim of an unprovoked attack.

"He and his family, like me and mine, have been denied justice for four long years.

"My priority now is to spend time with my loved ones, to slowly begin to plan for a future as an innocent man.

"I would like to say a massive thank you to all those people out there - including Liverpool and Everton football fans - who have supported me and my family over the last four years by writing letters, by protesting, by marching.

"Your voices were heard.

"Thanks to you, I knew I would never walk alone. Thank you."

Shields' father, Michael senior, recalled the moment he and his wife Marie learnt the news of their son's release today.

Mr. Shields, a window cleaner, said: "We are feeling elated, it has taken such a long time.

"It is a big weight off our shoulders and we've been knocking on the door for four and a half years.

"It was a very emotional phone call which came directly from Jack Straw.

"We just thanked him for all the work he has put it.

"It's such a special day, we are so pleased to have him back with us."

Liverpool's Chances Of Winning The Title Were Harmed By The Transfer Window

I was on holiday in a rather remote region when the transfer window closed, so was kept waiting for excited news of frenetic late dealings. And waiting, and waiting, because of course, no one got excited as no remarkable late deals got done.

It leaves me with a real sense of regret, especially where Liverpool are concerned. Of course, I was acutely aware of the fact that they had no money to spend, but still in the back of my brain was a faint hope they had hoodwinked us all, and would go out and make a spectacular star signing that would have the Premier League buzzing.

Most of us can never be neutral when it comes to football, but were you able to be for a second, then it wouldn't be hard to see that Liverpool ending their 20 year wait for the title could only be good for the game in this country.

I believe that English football needs a powerful Liverpool winning trophies, and I think that deep down even Manchester United fans would concede that the lack of a real title threat from Merseyside for much of the past two decades diminishes the game - however slightly.

This was to be their season. Liverpool were within touching distance of the title last season, and would surely have become Champions had they been able to call on even a fraction of the firepower United enjoyed from the bench when games against the likes of Spurs, Aston Villa and Wigan late in the season started to slip away from them.

Rafael Benitez knew that too. The Anfield manager was painfully aware that while he had a team to compete with the best, his squad was too thin, and he didn't have the quality cover required for key positions. Even in March, he was planning to recruit those players.

But the financial crisis that has swept across the globe caught up with the Merseyside club this summer, and instead of investing in those players the manager thought would provide the final step to the title, Liverpool became a club that had to make a profit in the transfer market.

In these current financial conditions, that is no bad thing, and given the climate at the moment, it is difficult to argue that any organisation or individual should start spending money they don't have. And yet, I have a sense that Liverpool may just have been penny wise and pound foolish.

United, while remaining formidable will not be quite the force they were last season, and while Chelsea now have a top class manager and an enviable start to the campaign, they are an aging squad who were not much refreshed in the summer. Manchester City are still some time away from being title contenders, while Arsenal are probably still a little too inexperienced (though I do hesitate to say that.

Had Liverpool invested in a couple of match-winners from midfield and attack, then they would have gone into the season as favourites to win the Premier League. But they didn't, and managed to lose a key player in Xabi Alonso while they were at it.

I still think they can win the title, but now they will need the odds to fall in their favour, particularly where injuries are concerned. Even the normal amount of bad luck all clubs suffer will surely be too much for them to cope with, and should Steven Gerrard, Fernando Torres, Dirk Kuyt or Jamie Carragher have extended spells away from the team, then they will struggle.

The worst case scenario is even grimmer. If City remain within striking distance of the top four until the New Year, their muscle in the January transfer window - potential bans notwithstanding - will make them genuine contenders to break the established order. Then, Arsenal or perhaps an injury-dogged Liverpool will be vulnerable to missing out on crucial European income.

It is my belief that Benitez agrees with this assessment. He knows with the right backing he could have had a proper shot at the title this season, and he knows that his job was made much harder when that backing didn't materialise.

How much harder, only time will tell, but the Spaniard will not settle for second best for too long at Anfield, because he knows that his own position will be in jeopardy should Liverpool go another season without a trophy.

As I said, an end to the Reds' wait for the title will surely be a good thing for English football. It is just a shame the club didn't appear to recognise the glorious opportunity they surely had this summer to secure that elusive piece of silverware.

Carragher Defends Young Signings

Jamie Carragher has said scouting for young talent abroad is perfectly acceptable - as long as it is done within the rules.

The Liverpool defender, who came through the youth ranks on Merseyside alongside captain Steven Gerrard, believes provided young English players are given the chance to prove themselves, then bringing in foreign youngsters should be allowed.

Since Chelsea were banned from signing any players in the next two transfer windows after their swoop for former Lens striker Gael Kakuta, Manchester United and Manchester City have also been accused of tapping-up hot prospects.

Carragher feels it is up to the governing bodies to define what is allowed and what is breaking the rules.

"As long as the clubs aren't breaking the rules, there's not a lot that you can say," he told Sky Sports News.

"Those are the rules and if you can get players from abroad very cheap who are very good then you can't say no if you think it's going to improve your first-team in the future.

"But as long as the clubs aren't breaking the rules. I think it's up to Fifa or Uefa if they want to change the rules but as long as the clubs can hold their heads up high and know that they've done nothing wrong then that's the main thing."

The Reds fans' favourite also praised the youth set-up at Anfield, and said the Scouse core of the team that Liverpool currently have will always continue.

"The more people you bring in will obviously make it a little more difficult but I think the spirit and the quality that we've got at Liverpool, I'm sure it will come through in the end," he added.

"We've got it now (a Scouse core). I think hopefully so, we've still got it at the moment. Hopefully for a few more years and when me and Stevie finish, there'll be more coming through."

Liverpool Boss Rafa Benitez Insists Ryan Babel Going Nowhere

Rafa Benitez has dismissed any talk of Ryan Babel leaving Liverpool in the January transfer window to join Ajax on loan and called on the striker to prove himself at Anfield.

Babel has expressed a desire to return to Holland in order to improve his hopes of making the Dutch World Cup squad but Benitez maintained his international place could be secured while playing for the Reds.

'Ryan knows he cannot go now, so he has to impress,' said Benitez. 'He is a good player and we know he has talent. It's important for us to talk with him and see how he progresses over these months.

'With the World Cup at the end of the year the majority of our players will want to impress and if they do well in each training session they will have more chances.'

The Liverpool boss also responded to complaints from both Babel and Albert Riera about a lack of first-team football by calling on both players to do their talking on the pitch.

But Benitez insists he is happy with both players and sees the competition for starting places within Liverpool's squad as healthy.

'Albert and Ryan both want to play,' said Benitez. 'They play in the same position and so have to compete with each other, which is good for us.

'The message is very simple. On the pitch all of the players have to prove something.'

Liverpool FC Assistant Manager Sammy Lee Hails Return Of Fabio Aurelio

Liverpool assistant boss Sammy Lee has hailed the return to fitness of left-back Fabio Aurelio.

The Brazilian has been sidelined since he injured his knee in a freak accident while playing with his son in the close season.

He missed all the Reds’ friendly matches and has sat out their first four Premier League clashes.

But the 29-year-old is now back in full training at Melwood and is in line to make his comeback at home to Burnley on Saturday.

Aurelio’s return increases competition for places with youngster Emiliano Insua having been preferred at left-back to Italian Andrea Dossena so far this season.

“Fabio will be like a new signing for us,” Lee said.

“He wasn’t available for pre-season, but he’s coming back and hopefully we’ll have him chomping at the bit and competing for a place very shortly. Any team likes to have all of their players available. That brings its own problems of course because you have to pick a team from them, but we would prefer to have that problem than a situation where players are out injured

“Rafa has said on many occasions he is confident with the squad we have and we feel we can mount a challenge on all fronts.”

Meanwhile, Lee has leapt to the defence of Liverpool right-back Glen Johnson.

The £17million defender was criticised for his performance for England in Saturday’s 2-1 win over Slovenia, but Lee has been delighted with the impact Johnson has made at Anfield since he made the switch from Portsmouth.

The 25-year-old has added a new dimension to the Reds’ attacking play and has already helped himself to two goals in four appearances.

“Glen is a quality player in a quality team and I think he has added something to us,” Lee added.

“What we try to do in each and every area and department is recruit quality and we feel we have done with Glen.

“He has come here and has been willing to listen and learn. For someone who is already an established England international that’s great and long may it continue.”

Why Most Liverpool Fans Don't Care About England

Anyone tuning in to ITV1 late on Saturday afternoon will have been greeted by the sight of grown men sporting silly hats in a sea of similarly dressed people and empty red seats. This, apparently, was Wembley's pre-match atmosphere in all its glory ahead of England's friendly with Slovenia. The St George Cross hung from every ledge in the famous (new) stadium as the national side took to the field and will no doubt be out in force again on Wednesday night when Croatia visit the capital.

However, the nation's symbol does not fly proudly on the streets of Merseyside nor does it feature every other week on the world famous embankment situated on Walton Breck Road. Whilst devotees of the national side will point out that Anfield has been used in recent times for Three Lions’ friendlies, thus being filled with St George Crosses, the majority of Liverpool supporters have a lack of interest in all things England.

In the late seventies and early eighties, Union Jacks adorned terraces across Europe as the Reds reigned supreme on the continent. It was more a sign of cultural identity than anything else. Margaret Thatcher's iron grip on the country, especially in traditionally left-wing cities like Liverpool, combined with the English disease saw Kopites shed their national allegiances and adopt a separatist, club-only stance.

Another contributing factor is the traditional clientele who hang the national flag with pride at Wembley and beyond. Whilst the names of Manchester United, Arsenal and Chelsea are proudly emblazoned on St George Crosses, they are outnumbered by the likes of Bradford City, MK Dons and Peterborough United. The reason being that England's most ardent supporters come from the lower leagues. There is no correct reason for this but a common view is that it is the closest they will come to seeing top flight players at their peak

Somewhere in the middle of the national hysteria surrounding Euro '96, a new breed of England fans arrived; ones who will don the fancy dress and provide the FA's marketing department with the ideal unique selling point to entice more gullible masses to brand England. The fans inside Wembley on Saturday belted out their own renditions of 'Ring of Fire' and 'We're gonna bounce in a minute'. Interestingly, both originated from the upper echelons of the Kop and the latter is an overture to the chant for Liverpool's current number nine who incidentally is a Spaniard.

Fortunately, Wembley is not Anfield. There is more than one flag that has been waved to show support for Liverpool Football Club. Creativity, diversity and innovation are at the forefront of every matchday as supporters flood the terraces with colour and sound. There is certainly no need for a makeshift brass band to add an out-of-tune backing to ‘You’ll Never Walk Alone’ or any other chant for that matter.

Ajax Coach Martin Jol Baffled By Ryan Babel Rumours

Ajax coach Martin Jol has taken the time to react to the rumours linking the Amsterdam side with a loan move for Dutch international Ryan Babel from Liverpool in the upcoming winter transfer window.

The 22-year-old recently expressed his desire to play regular first team football and told Dutch newspaper De Telegraaf that he considers returning to Ajax on a temporary basis.

"I read the interview with Babel, but I am not sure what to think about it. I will not seriously consider loaning Babel from Liverpool until he calls me to discuss such a move. I will think about it if a loan-deal turns out to be a realistic opportunity," Jol quoted as saying by De Telegraaf.

It remains to be seen whether Liverpool manager Rafa Benitez will allow Babel to leave the club during the winter break, even on a temporary basis.

Carlsberg Sign Four-Year Extension To English Soccer Sponsorship

Carlsberg, long-term sponsors of English soccer giants Liverpool and a number of other Premier League clubs, have extended their sponsorship of the Football Association, the governing body of English soccer, for the next four years.

While serious doubts remain about Carlsberg's future at Liverpool, the company has signed an extension to the partnership that sees it the official beer of both the England team and the FA Cup and the lucrative position as exclusive beer pouring partner at Wembley, the national stadium. Carlsberg will also be title sponsor of the FA's Referees Programme.

"This is great news for Carlsberg UK, our customers, consumers and our employees," said Gareth Roberts, Carlsberg UK's director of sponsorship & media relations. "This clearly states our continued commitment to delivering unique and exclusive activity that supports the trade in challenging times. Carlsberg's reputation in sponsorship continues to go from strength to strength and with this new agreement in place, its established involvement with the Uefa European Championships and a number of high-profile Premier League clubs, Carlsberg can clearly boast a portfolio second to none."

The new deal will start in August 2010, at the end of the current four-year contract. it will take in the Euro 2012 and 2014 Fifa World Cup tournaments.

Jonathan Hill, the FA's outgoing commercial director, commented: "As reflected by their innovative advertising campaigns, Carlsberg are arguably the most pro-active and creative of beer brands. It's great that we will be able to continue to bring their energy to our top assets namely England, the FA Cup and Wembley Stadium – and now the key area of recruiting and retaining referees, to the benefit of the amateur game in particular."

Financial details behind the extension were not disclosed, but it is thought to be in line with previous contracts and worth around US$14 million per year.

Liverpool Facing £1million Bill fFor Crewe Youngster

Liverpool could have to pay more than £1million to sign teenager Max Clayton after complaints about an unofficial approach from his club Crewe.

The Anfield side are the latest Premier League giants to come under scrutiny for their behaviour in recruiting top young talent from smaller teams, after a passionate outburst from Gresty Road director of football Dario Gradi.

The veteran boss has been angered by what he claimed was - in effect - an attempt to "steal" the 15-year-old, and he hinted an official complaint to the FA could follow.

But by last night there had been no contact with Soho Square over the matter, and Liverpool will look to swiftly settle by offering what they consider a reasonable level of compensation.

Crewe could expect to get less than £100,000 if they went to a tribunal, and that left Gradi complaining: "The big clubs are stealing other people's players and you worry financially for the clubs the players are stolen from.

"What sort of compensation are we going to get for all the work that has gone into developing him? Any compensation is insignificant for the effort that's gone in."

But after the fall-out from the Chelsea affair, when the Blues were banned from making any signings for 18 months after being found guilty of an illegal approach to Lens for Gael Kakuta, the Anfield club are ready to offer much more than the minimum compensation figure.

Clayton is regarded as the best young prospect at the Cheshire club, who have produced the likes of Danny Murphy, Rob Jones, Dean Ashton and Seth Johnson through their youth system.

The talented youngster is about to turn 16 and, through a loophole in football rules, can give notice that he wants to leave for another club, despite being attached to Crewe since he was seven years old.

He is the son of former Crewe striker Paul Clayton, and his brother Harry is a first year scholar at Gresty Road. Liverpool have watched him for the past 18 months, and were linked with a £1.5million bid in 2008.

Gradi has become increasingly frustrated at the manner in which his club has lost young players from their famed youth academy.

Manchester United persuaded two players to join them from Crewe last season, while Stoke signed two teenagers this summer, and Everton even took a 12-year-old from the academy.

Liverpool, though, are aware of the current mood after complaints about Chelsea and Manchester United have highlighted an increasing trend in top clubs taking the best young players from much smaller rivals.

They will offer a deal where Crewe are given a rising fee depending on the youngster's success in progressing through the ranks at Anfield, and it could eventually top £1million.

All The Latest From Liverpool FC’s Academy

Liverpool under-18s failed to bounce back from last week’s defeat to Leicester and they suffered another loss at Nottingham Forest on Saturday.

After opening the FA Premier Academy League campaign with a victory Rodolfo Borrell’s side were beaten for a second time in succession when going down 2-0 at Nottingham Forest.

Without last year’s top scorer, Finnish striker Lauri Dalla Valle, through injury and also attacking midfielder Tom Ince Liverpool made little impression on the Forest backline in the one-sided first half.

The home side proved too strong, but after the break Liverpool improved and did find the net through defender Conor Coady, who was playing in a more advanced role than normal. But his effort was ruled out for a marginal offside decision.

Borrell said: “In the first half they were a bit stronger than us. They played long balls at times and went into the lead.

“In the second half we were better than them. We had more possession of the ball, and they tired a little.

“But we couldn’t score the goals that would have got us back (into the game). We did score one goal, which the referee said was offside. I wasn’t sure about it but from my position it was hard to see. At 2-1 it may have been different.

“But we are not looking for excuses. It’s time not to say a lot and we have just got to work hard and get ready for the next game.”

Liverpool will continue to put that hard work in on the training ground to get back on track this week. They take on Barnsley at the Kirkby Academy this Saturday (kick-off 11.30am) and will be desperate to return to winning ways after the disappointment of the past two weeks.

Borrell said: “We just need to get ready for the next game and continue to look forward. We need to work hard and improve. The players are doing this and hopefully we can improve.”

Liverpool will check on Dalle Valle to see if is able to return and provide a cutting edge.